4 Feb 2022 in News
Pulse Check: The return of the 'Big January Spike'
Following a rather flat new year in 2021, Infinity's data shows a very positive picture for travel businesses in 2022 as the annual leap in January activity has returned.
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30 Nov 2021 in News
Upgraded: Calls from Google’s Search ads get the full tracking treatment
When a customer calls you directly from a search, you are at the absolute forefront of their mind. It’s a key step in the customer journey, and suggests very high intent to take action. It's also very common, as Google's research shows that 70% of mobile searchers have done it. Our latest pulse...
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20 Sep 2021 in News
Big news: ResponseTap is now part of Infinity
The past 18 months have been huge.
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8 Jul 2021 in News
How the Green List reshuffle impacted traveller dialling habits
"Companies have a choice, are you simply going to focus on survival or are you going to innovate and transform to meet a new reality? We know travel is coming back, travel cannot be stopped..." Stephanie Linnartz | President, Marriott International (Source)
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7 Jul 2021 in News
Triple helping of immediate strategic insight with Conversation Analytics
They say three’s a crowd, but the conversations you have with your customers make an even larger focus group that’s always welcome. An honest set of audience engagements teeming with desires, feedback, and insights on where you can really make a difference. But do you really have time to listen to...
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28 Apr 2021 in News
Spotlight, Talking Points, and Speedy Set-up: The next generation of Conversation Analytics is here
If you feel that meaningful insight about your audience and how they buy from you matters, then exploring Infinity’s latest suite of upgrades to our award-winning Conversation Analytics platform must be an instant priority.
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9 Nov 2020 in News
The next page: Infinity's integration for Facebook and Instagram
In 2020, for the first time ever, most of the world’s population use social media.1 Yet many social media marketers whose campaigns led to successful, high value phone calls were unable to reliably attribute those calls back to their campaigns. Every day, millions of calls are made to businesses...
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15 Jul 2019 in News
Infinity launches new integration with AB Tasty
AB Tasty is one of the world’s biggest, most powerful experimentation and personalisation platforms. Infinity’s integration with AB Tasty lets you conduct experiments and see the impact on phone calls, giving a more complete view of the impact that site changes are having on phone traffic.
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22 Jan 2019 in News
PPC Marketing to the over 50s: Connect with the Silver Spenders
No business wants to miss out on a substantial, often untapped revenue source. Yet for those ignoring the over 50s in a breathless chase to capture the millennial zeitgeist, it’s an everyday occurrence. Unless there’s a very strong reason for them to adopt this approach, more fool them.
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