Infinity, the leading call intelligence provider, has announced a new partnership with Automotive Transformation Group, a leading provider of automotive solutions. The alliance will give their extensive customer base of both vehicle manufacturers and retailers the option of using Infinity’s class-leading call intelligence technology, for full end-to-end visibility on marketing campaigns, and marks the next phase in the latter’s expansion in the huge growth sector.
Through keyword identification and detailed analysis of a user’s landing page, Infinity’s call intelligence technology will pinpoint the channels that consumers have travelled from, and which web pages generated call interest. With a fully integrated approach, also connecting offline and digital activity through trackable phone numbers, the platform will provide the insights needed to optimise dealerships’ marketing strategies and associated costs for specific products.
The partnership also opens up the opportunity for users to receive secure analysis of in-call content via Infinity’s Conversation Analytics tool, using speech recognition and machine-learning technology to optimise phone calls and maximise revenues. And with the recent launch of Infinity’s ‘Agent ID’ and outbound call tracking capabilities, contact centres can have an enhanced means of training agents.
Matt Whiteway, Chief Commercial Officer at Infinity, said: “We are delighted to be partnering with such a prestigious name in the automotive world, bringing our class-leading marketing technology to Automotive Transformation Group customers. At Infinity, we pride ourselves in the level of service, quality of data and diversity of our product roadmap, as well as our customer success team. We look forward to working with Automotive Transformation Group’s customers around the world.”
Tim Smith, Chief Revenue Officer at Automotive Transformation Group, added: “Developing a comprehensive understanding of how consumers interact with digital and offline channels is critical to generating a successful sales and marketing strategy. Our partnership with Infinity will allow our customers to obtain the end-to-end data and insights needed to enhance the efficiency of their operations, manage their resources effectively and work even smarter to secure more sales as cost-effectively as possible in an increasingly competitive market.”
About Automotive Transformation Group
As the huge global automotive market shifts rapidly towards digitalisation, mirroring the move seen in other consumer good sectors, the Automotive Transformation Group, comprised of Autofutura and GForces, was created with a clear mission - to transform the automotive sales process.
Offering the industry’s first global and scalable solution for automated vehicle lifecycle management, we integrate data, products, services and technology across our portfolio to connect OEMs, financiers, dealers and consumers in the most efficient way possible. Driving seamless, real-time transactions, simplifying the customer journey and improving retention, our market-leading solutions and omnichannel platform support our customers in embracing the opportunities available through the delivery of a truly omnichannel consumer journey.
Automotive Transformation Group is the trusted digital partner for more than 20 car manufacturers in over 10,000 locations across 96 countries and currently handles a transaction every 3.5 minutes ($4.25 billion per year).