Articles by Michelle Param
22 Aug 2022 in Marketing
How to increase your call centre sales using call quality monitoring
"This call is being recorded for quality and training purposes." We’re all familiar with the idea of monitoring calls, as consumers and businesses, but how can you use this kind of information to increase sales and improve the way your team handles customer calls?
15 Aug 2022 in Marketing
Call centre selling: 4 innovative and creative strategies to sell
When the going gets tough, the tough get creative. Research has shown customer expectations are rising, with 90% of customers saying customer service is an important factor in their choice of, and loyalty to, businesses. It’s up to call centres and sales teams to go the extra mile if they want to...
8 Aug 2022 in Marketing
How to close a phone sale: 6 tactics that work
The pressure is building for call centres to deliver bigger and better results. According to research by Gartner, companies are increasingly focused on providing value-added customer service and 82% have implemented or are planning to implement value enhanced strategies in their call centres.
3 Aug 2022 in Marketing
4 call centre selling tips to skyrocket sales
According to Forbes, companies are dropping the ball to the tune of $75 billion annually because of poor customer service. It stands to reason that by improving your call centre operations, you’re in a better position to skyrocket sales.
27 Jul 2022 in Marketing
How automotive dealers can plug into what their customers want
The automotive industry has seen much disruption in recent years. Dealerships are now navigating a huge shift in consumer behaviour and the sharp rise in the 'plug-in purchase'; the electric vehicle market is booming.
26 Jul 2022 in Marketing
How to pick the best analytics software for your contact centre
Every call to your business matters, and with more customers picking up the phone before making that all important sale, every conversation presents an opportunity.
18 Jul 2022 in Marketing
Ultimate guide to cross-selling and upselling in call centres
A conversion may be the ultimate goal of a call, but what if you could identify opportunities to increase average order value and amplify the revenue potential of each and every customer? Call centre agents are uniquely placed to not just delight customers, but to drive additional revenue through...
11 Jul 2022 in Marketing
Top benefits and uses of call analytics for marketers
Marketing teams across industries find themselves faced with some tough questions. Chiefly, how can we deliver significant results in an increasingly competitive digital environment? The pressure is on to make each and every campaign bigger and better – more leads, more conversions, more ROI – but...
8 Jul 2022 in Marketing
Pulse Check: what impact has the pandemic had on dialling habits?
How’s your industry measuring up today compared to 2019?