Articles by Michelle Param

How to increase your call centre sales using call quality monitoring

22 Aug 2022 in

How to increase your call centre sales using call quality monitoring

"This call is being recorded for quality and training purposes." We’re all familiar with the idea of monitoring calls, as consumers and businesses, but how can you use this kind of information to increase sales and improve the way your team handles customer calls?

Call centre selling: 4 innovative and creative strategies to sell

15 Aug 2022 in

Call centre selling: 4 innovative and creative strategies to sell

When the going gets tough, the tough get creative. Research has shown customer expectations are rising, with 90% of customers saying customer service is an important factor in their choice of, and loyalty to, businesses. It’s up to call centres and sales teams to go the extra mile if they want to...

How to close a phone sale: 6 tactics that work

8 Aug 2022 in

How to close a phone sale: 6 tactics that work

The pressure is building for call centres to deliver bigger and better results. According to research by Gartner, companies are increasingly focused on providing value-added customer service and 82% have implemented or are planning to implement value enhanced strategies in their call centres.

4 call centre selling tips to skyrocket sales

3 Aug 2022 in

4 call centre selling tips to skyrocket sales

According to Forbes, companies are dropping the ball to the tune of $75 billion annually because of poor customer service. It stands to reason that by improving your call centre operations, you’re in a better position to skyrocket sales.

How automotive dealers can plug into what their customers want

27 Jul 2022 in

How automotive dealers can plug into what their customers want

The automotive industry has seen much disruption in recent years. Dealerships are now navigating a huge shift in consumer behaviour and the sharp rise in the 'plug-in purchase'; the electric vehicle market is booming.

How to pick the best analytics software for your contact centre

26 Jul 2022 in

How to pick the best analytics software for your contact centre

Every call to your business matters, and with more customers picking up the phone before making that all important sale, every conversation presents an opportunity.

Top benefits and uses of call analytics for marketers

15 Jul 2022 in

Top benefits and uses of call analytics for marketers

Marketing teams across industries find themselves faced with some tough questions. Chiefly, how can we deliver significant results in an increasingly competitive digital environment? The pressure is on to make each and every campaign bigger and better – more leads, more conversions, more ROI – but...

Pulse Check: what impact has the pandemic had on dialling habits?

8 Jul 2022 in

Pulse Check: what impact has the pandemic had on dialling habits?

How’s your industry measuring up today compared to 2019?  

Top benefits of using speech analytics for contact centres

5 Jul 2022 in

Top benefits of using speech analytics for contact centres

Every single time your customers pick up the phone, you’re presented with an opportunity to unearth a goldmine of data. For example, you can discover what matters to them, what motivates to purchase, and most importantly, why they’ve chosen to speak to you to meet those needs.

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