Articles by Michelle Param
16 Aug 2023 in Digital Marketing
Lead Attribution: Where are your best leads really coming from?
You can never have too much of a good thing, especially when it comes to high-value leads. What if you could leverage data and insights collected from acquiring your best customers to find dozens more just like them? Lead attribution gives you the opportunity to understand where your best leads are...
22 Aug 2022 in Marketing
How to increase sales using call quality monitoring in your call center
"This call is being recorded for quality and training purposes." We’re all familiar with the idea of monitoring calls, as consumers and businesses, but how can you use this kind of information to increase sales and improve the way your team handles customer calls?
15 Aug 2022 in Marketing
Call center selling: 4 innovative and creative strategies to sell
When the going gets tough, the tough get creative. Research has shown customer expectations are rising, with 90% of customers saying customer service is an important factor in their choice of, and loyalty to, businesses. It’s up to call centers and sales teams to go the extra mile if they want to...
8 Aug 2022 in Marketing
6 tactics that close phone sales
The pressure is building for call centres to deliver bigger and better results. According to research by Gartner, companies are increasingly focused on providing value-added customer service and 82% have implemented or are planning to implement value enhanced strategies in their call centres.
3 Aug 2022 in Marketing
Call centre selling tips: 4 to skyrocket sales
According to Forbes, companies are dropping the ball to the tune of $75 billion annually because of poor customer service. It stands to reason that by improving your call centre operations, you’re in a better position to skyrocket sales.
27 Jul 2022 in Marketing
How car dealers can plug into what their customers want
The automotive industry has seen much disruption in recent years. Dealerships are now navigating a huge shift in consumer behaviour and the sharp rise in the 'plug-in purchase'; the electric vehicle market is booming.
26 Jul 2022 in Marketing
Analytics software for your contact centre: How to pick the best
Every call to your business matters, and with more customers picking up the phone before making that all important sale, every conversation presents an opportunity.
15 Jul 2022 in Marketing
Call analytics for marketers: The benefits and how to use them
Marketing teams across industries find themselves faced with some tough questions. Chiefly, how can we deliver significant results in an increasingly competitive digital environment? The pressure is on to make each and every campaign bigger and better – more leads, more conversions, more ROI – but...
5 Jul 2022 in Marketing
The benefits of using speech analytics for contact centres
Every single time your customers pick up the phone, you’re presented with an opportunity to unearth a goldmine of data. For example, you can discover what matters to them, what motivates to purchase, and most importantly, why they’ve chosen to speak to you to meet those needs.