3 Jun 2022 | 3 min read
Digital Marketing
How to Optimise ROAS Using Google AdWords in 2022
Marketing budgets have fallen to thelowest levels in recent historyand this means savvy marketers are working harder than ever to demonstrate that their campaigns are having real...
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3 Jun 2022 | 5 min read
Digital Marketing
ROAS for eCommerce: How Retailers Can Track Campaigns for Improved Profit
It comes as no surprise that the pandemic has put pressure on many industries, but retailers have found it particularly challenging. Marketers too are feeling the squeeze, with a...
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3 Jun 2022 | 2 min read
News
Pulse Check: Roaring start to the year for automotive call volumes
There’s no doubt that the pandemic has accelerated the engagement of digital channels, and customers have now become more accustomed to being online for more of their purchase journey....
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3 Jun 2022 | 7 min read
Digital Marketing
The Ultimate Guide to Attribution Model Types in 2022
Last touch attribution. Single touch attribution. Positional. Time decay. What does it all mean anyway? There are so many attribution model types available to marketers that it can be...
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3 Jun 2022 | 7 min read
Digital Marketing
Pulse Check: Call volumes experienced strong year-on-year growth through Q1 2022
At the start of the year, ourcall tracking datashowed a healthy uplift in call volumes across the travel, retail and automotive industries.
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3 Jun 2022 | 3 min read
Digital Marketing
Get credit everywhere it’s due: Why agencies need to prove the offline value of their campaigns
Researchshows that 91% of UK marketers believe that Martech budgets will increase next year, from their current average of £533,300. And agencies are often at the forefront when it...
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3 Jun 2022 | 3 min read
Interviews
Humans are behind all decisions: what this means for your marketing strategy
Recently, our VP of Marketing, Hannah Delaney, spent some time talking toPress Gazette’s Marketing Maestroabout how marketers can engage with customers to improve campaign...
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3 Jun 2022 | 4 min read
Digital Marketing
Why Conversation Analytics is a critical piece of call centre software
In an increasingly connected world, customers have a variety of ways to get in touch. Contact forms, email, social media and even WhatsApp - you’d be forgiven for thinking that the...
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