Pulse Check: The return of the 'Big January Spike'

Dan Lavender

By Dan Lavender
4 Feb 2022


2 min read

Contents

Following a rather flat new year in 2021, Infinity's data shows a very positive picture for travel businesses in 2022 as the annual leap in January activity has returned.

As of the third week of January, calls to the travel industry were already up 123% compared to January 2021.

Most of our travel clients are now receiving at least 75% of the call volumes they’d expect in January. Some have even exceeded the number of calls they were previously seeing at the start of the year before the pandemic – which is incredibly promising.

This strong start to 2022 is another step in the right direction for the industry, which has seen call volumes swell since the announcement of the Covid vaccine way back in November 2020.

While the week-on-week growth we saw in November 2020 was short-lived due to travel restrictions coming back into place in the UK, the introduction of the Green List in May 2021 restarted the long-awaited upwards trajectory.

By September last year, we were seeing a 55.6% year-on-year uplift in the number of holidaymakers picking up the phone.



pulse-check-traveljan2022-01.jpeg

Call volumes saw an uptick when the Covid vaccine was announced in November 2020, but steady growth wasn’t seen until the introduction of the Green List and the easing of travel restrictions.



The spike we’ve seen in January is a sign that volumes are continuing to head in the right direction.



pulse-check-traveljan2022-closeup-2.jpeg

The spike in calls to travel businesses has returned after a flat new year in 2021.



Although the strong start to the year is very promising, it must be pointed out that the overall numbers for early January 2022 are still lower than they were pre-pandemic.

That said, with the return of the January spike and the fact that the October-to-January seasonal pattern is now pretty similar to what it was, it does seem many are returning to normal booking habits.



Are your call volumes soaring?

An uplift in calls presents you with a golden opportunity to uncover more insights that will help you double down on tactics with the power to drive more bookings.

Start a conversation with us today to find out how you can free them from your conversations with would-be holidaymakers.

Ready to unlock real audience insight at scale?

Discover how our call intelligence will help you

Book a demo

Related posts

Categories:  All Digital Marketing Interviews Marketing News PPC

Article thumbnail: Full report: What’s the state of Call Intelligence in 2024?

10 Jan 2024 in 

Full report: What’s the state of Call Intelligence in 2024?

Read more

Article thumbnail: January Hubdate: New updates to explore

3 Jan 2024 in 

January Hubdate: New updates to explore

Read more

Article thumbnail: Average sales close rates by industry: What's a good ratio?

20 Dec 2023 in 

Average sales close rates by industry: What's a good ratio?

Read more

Article thumbnail: Everything you need to know about agent scorecards

21 Jun 2023 in 

Everything you need to know about agent scorecards

Read more

Article thumbnail: Everyone’s a winner: Scorecards will transform your customer experience

15 Jun 2023 in 

Everyone’s a winner: Scorecards will transform your customer experience

Read more

Article thumbnail: 4 proven ways to reduce call centre staff turnover

29 Mar 2023 in 

4 proven ways to reduce call centre staff turnover

Read more

Article thumbnail: A match made in heaven: How call data and GA4 will supercharge your understanding of customer journeys

14 Mar 2023 in 

A match made in heaven: How call data and GA4 will supercharge your understanding of customer journeys

Read more

Article thumbnail: What’s new? Time for a Hubdate

20 Feb 2023 in 

What’s new? Time for a Hubdate

Read more

Article thumbnail: Infinity launches Keyword Packs: Answering your biggest questions faster

14 Jun 2022 in 

Infinity launches Keyword Packs: Answering your biggest questions faster

Read more

0333 0600 118