7 Mar 2022 in Digital Marketing
Why measuring phone calls should be integral to your marketing strategy
UK budgets for digital marketing tools are due to surge by an average of £30,800 this year, with 91% of UK marketers expecting to invest even more in Martech next year.
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3 Mar 2022 in Digital Marketing
Facebook’s Conversion API – what marketers need to know
Accurately tracking and improving campaign performance is at the top of every marketer’s wish list. Every ‘event’ that happens online can be gold dust for marketers. The greater the visibility you have of the data needed to track conversion events, optimise ads and re-target users, the stronger the...
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22 Feb 2022 in Digital Marketing
Why call monitoring software needs to be in your tech stack in 2022
What if this year, you could unearth customer insights that could positively impact your long-term strategy by optimising the customer journey? If that sounds up your street, then call monitoring software is an essential tool to add to your tech stack in 2022.
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16 Feb 2022 in Digital Marketing
PPC: is it worth the money?
Figuring out if PPC is worth the investment is usually fairly simple for some sectors. For example, for FMCG eCommerce sites, it’s straightforward to see where each customer has come from and how much revenue each ad is generating. It’s typically one smooth journey from your PPC ad straight to...
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31 Jan 2022 in Digital Marketing
3 reasons why phone calls need your full attention in 2022
Throughout 2021, the customer experience became the new battleground for businesses. The pandemic caused a massive shift in the way businesses operate and connect with their customers. Many businesses pumped budget into developing digital channels to satisfy new customer needs and improve the...
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25 Jan 2022 in Digital Marketing
Attribution Analysis in Google Analytics: How to Use & Select The Right Model
As marketing teams seek to be more strategic in how they reach their intended audiences, there are more opportunities than ever to track campaign impact and report on real ROI. But accurate attribution depends on putting the right marketing attribution model and tools in place to support analysis.
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14 Jan 2022 in Digital Marketing
Are retailers underestimating the power of phone calls?
To what degree long term consumer behaviour will have been affected by the pandemic is hard to predict. But there have certainly been some notable trends that have gathered pace over the last couple of years. Digital channels have continued to grow – even after restrictions were relaxed and...
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15 Nov 2021 in Digital Marketing
Pulse Check: Call volumes keep on climbing as we head into the last quarter of 2021
The call tracking data we shared in our last Pulse Check showed that the total number of calls our clients received over Q3 was up a shade over 16% compared to the start of the year. Our data also showed that July, August and September all saw improved call volumes compared to last year.
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9 Aug 2021 in Digital Marketing
Digging deeper: How contact centre analytics can unlock more successful call outcomes
In an increasingly competitive world, it has become more important than ever to provide outstanding customer service. With 75% of consumers saying they expect companies to anticipate their needs and make relevant suggestions, contact centres are uniquely placed to curate smooth customer journeys,...
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