News & Views : Digital Marketing

Five Tips For Making The Most Of Your Business’s Digital Footprint

29 Oct 2020 in

Five Tips For Making The Most Of Your Business’s Digital Footprint

Conducting business in retail today means competing with the entire world. This is why it is important to have a strong digital footprint to help connect your business with potential and existing customers. This may seem straightforward: You have your website setup, right? But can you really be...

Untangling the messy middle: Three Steps to take today

6 Oct 2020 in

Untangling the messy middle: Three Steps to take today

It used to be so simple. In halcyon days gone by, people would see an ad or realise they had a need, and start along a clear and linear path to purchase. For sales and marketers, it was easier to follow the funnel and make improvements. Then the 'messy middle' came along...

What are Call Tracking Metrics and why do you need them?

15 Sep 2020 in

What are Call Tracking Metrics and why do you need them?

Call tracking providers often wax lyrical about how their “call tracking metrics” can help you save money. You’ll see claims of having optimised PPC spend, or how they were able to reduce operational costs. But what exactly are these call tracking metrics that Infinity provides, and how can you...

Infinity’s HubSpot integration: Connect calls to campaigns today!

12 Aug 2020 in

Infinity’s HubSpot integration: Connect calls to campaigns today!

One of our most requested integrations of all time is now live. With over 50,000 companies using it, including many Infinity clients, we are proud to welcome HubSpot to our range of tech partners.

Local Business Listings: Improving yours in 2020

14 Jul 2020 in

Local Business Listings: Improving yours in 2020

How often is it that a relatively simple, often one-time effort, could significantly enhance your SEO campaign’s effectiveness? Even more so in the time of a pandemic. A local business listing may not be the biggest mountain to climb in your digital strategy, but its reward-to-effort ratio makes it...

Four fast tips for thumb-stopping, creative social media posts

24 Apr 2020 in

Four fast tips for thumb-stopping, creative social media posts

“People thumb through an average of 300 feet of content every day in their feed (the height of the Statue of Liberty). They are making split-second decisions on whether they like your content or whether they’re going to ignore it.”

The questions to ask when choosing a call tracking provider

30 Mar 2020 in

The questions to ask when choosing a call tracking provider

Finding a call tracking partner is a bit like a job interview.

How can debt-management companies find more clients?

25 Mar 2020 in

How can debt-management companies find more clients?

Economic uncertainty acts as a catalyst for the beginning of financial problems for a multitude of people. During this time, more and more people will seek advice from debt management companies on how best to manage their finances.

What do high-call rates mean to wealth management companies?

24 Mar 2020 in

What do high-call rates mean to wealth management companies?

In a time of unprecedented uncertainty and sweeping change, it is never more apparent that people will be looking to speak to wealth management businesses on how best to navigate their finances in this economic climate.

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