News & Views : Digital Marketing

Facebook’s Conversion API – what marketers need to know

3 Mar 2022 in

Facebook’s Conversion API – what marketers need to know

Accurately tracking and improving campaign performance is at the top of every marketer’s wish list. Every ‘event’ that happens online can be gold dust for marketers. The greater the visibility you have of the data needed to track conversion events, optimise ads and re-target users, the stronger the...

Why call monitoring software needs to be in your tech stack in 2022

22 Feb 2022 in

Why call monitoring software needs to be in your tech stack in 2022

What if this year, you could unearth customer insights that could positively impact your long-term strategy by optimising the customer journey? If that sounds up your street, then call monitoring software is an essential tool to add to your tech stack in 2022.

PPC: is it worth the money?

16 Feb 2022 in

PPC: is it worth the money?

Figuring out if PPC is worth the investment is usually fairly simple for some sectors. For example, for FMCG eCommerce sites, it’s straightforward to see where each customer has come from and how much revenue each ad is generating. It’s typically one smooth journey from your PPC ad straight to...

3 reasons why phone calls need your full attention in 2022

31 Jan 2022 in

3 reasons why phone calls need your full attention in 2022

Throughout 2021, the customer experience became the new battleground for businesses. The pandemic caused a massive shift in the way businesses operate and connect with their customers. Many businesses pumped budget into developing digital channels to satisfy new customer needs and improve the...

Attribution Analysis in Google Analytics: How to Use & Select The Right Model

25 Jan 2022 in

Attribution Analysis in Google Analytics: How to Use & Select The Right Model

As marketing teams seek to be more strategic in how they reach their intended audiences, there are more opportunities than ever to track campaign impact and report on real ROI. But accurate attribution depends on putting the right marketing attribution model and tools in place to support analysis.

Are retailers underestimating the power of phone calls?

14 Jan 2022 in

Are retailers underestimating the power of phone calls?

To what degree long term consumer behaviour will have been affected by the pandemic is hard to predict. But there have certainly been some notable trends that have gathered pace over the last couple of years. Digital channels have continued to grow – even after restrictions were relaxed and...

Pulse Check: Call volumes keep on climbing as we head into the last quarter of 2021

15 Nov 2021 in

Pulse Check: Call volumes keep on climbing as we head into the last quarter of 2021

The call tracking data we shared in our last Pulse Check showed that the total number of calls our clients received over Q3 was up a shade over 16% compared to the start of the year. Our data also showed that July, August and September all saw improved call volumes compared to last year.

Digging deeper: How contact centre analytics can unlock more successful call outcomes

9 Aug 2021 in

Digging deeper: How contact centre analytics can unlock more successful call outcomes

In an increasingly competitive world, it has become more important than ever to provide outstanding customer service. With 75% of consumers saying they expect companies to anticipate their needs and make relevant suggestions, contact centres are uniquely placed to curate smooth customer journeys,...

Facing the future: Infinity becomes a Facebook Marketing Partner

15 Jan 2021 in

Facing the future: Infinity becomes a Facebook Marketing Partner

Infinity clients investing in paid social to generate sales and leads receive another edge ahead of the competition.

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