News & views: Digital Marketing

26 Mar 2025 | 6 min read

PPC Digital Marketing

Smart bidding for marketers: Why AI-⁠powered data is your edge

Smart bidding isn’t just a buzzword. It’s the key to unlocking higher ROAS, greater efficiency and more time to focus on what really matters. However, if you’re still relying on...

11 Feb 2025 | 7 min read

PPC Digital Marketing

PPC success stories and 2025 predictions

Keen to hear PPC success stories and 2025 predictions, packed with golden nuggets for anyone working in PPC advertising? Well, you’re in luck! In this on-demand webinar, our host,...

15 May 2024 | 6 min read

Digital Marketing

The importance of call centre agent coaching

A wise person once said – “you learn something new every day”. When it comes to creating a more efficient call centre and five-star agents, this couldn’t be truer. With consumer...

19 Apr 2024 | 5 min read

Digital Marketing

Taking smart steps: What Google Consent Mode v2 means for call tracking

All businesses working with SaaS providers need to hold the technology they use to the highest standards because regulations, guidelines, and best practices are always evolving. This...

10 Apr 2024 | 4 min read

Digital Marketing

The PPC feedback loop: a vital tool for your marketing strategy

Most marketers will already be using PPC feedback loops to some extent. An effective PPC feedback loop is a sure way to get visibility on the elements of your campaigns that are either...

21 Feb 2024 | 7 min read

Interviews Digital Marketing

Partnering up to deliver delightful customer experiences

If you’re paying for a product or service, you want to see the results, right? Anybody would and that’s exactly what we help our partners do – clearly demonstrate the results they’re...

27 Dec 2023 | 8 min read

Digital Marketing

The ultimate benefits of Artificial Intelligence (AI) for call centres

What comes to mind when you think of Artificial Intelligence (AI)? Sentient computers? Harrison Ford in Blade Runner? It’s not just the stuff of the silver screen! AI in call centres...

19 Nov 2023 | 3 min read

Interviews Digital Marketing

Call tracking predictions for 2024 and beyond

Our Head of Insights, Chris Browne, recently sat down with Passion Digital’s Managing Partner, Alex Hoffman. They talked about call tracking predictions for 2024 and beyond, and what...

1 Nov 2023 | 6 min read

Digital Marketing

Driving customer conversions with call intelligence

In today's ever-changing marketing landscape, it takes more than a well-timed call or a click on a PPC ad to drive customer conversions. Nowadays, customers expect hyper-personalised...