News & Views : Digital Marketing
20 Mar 2020 in Digital Marketing
Three steps to kickstarting a data-led strategy that works
A report by the Boston Consulting Group found that most digitally mature businesses enjoy 20% higher returns at 30% less cost than their less digitally mature competitors.1 These businesses deliver relevant content to consumers at multiple moments across the purchase journey. Those who employ...
12 Mar 2020 in Digital Marketing
Unexpected events: Why you need your tech stack now more than ever
“Have you seen the news?” Your phone buzzes. “Will this affect what happens at work?”
5 Mar 2020 in Digital Marketing
A little more conversation: Six new ways to win with conversation analytics
It’s been just over a year since we launched our Conversation Analytics suite, giving our clients a window into what’s really happening on their calls, at scale, without the need to manually listen to thousands of them.
25 Feb 2020 in Digital Marketing
How can agencies say "We know it all" in 3 simple steps?
Infinity's agency partnership program is your golden bullet to finally saying "I know it all" to your clients.
23 Feb 2020 in Digital Marketing
3 ways call intelligence closes more sales
The phone is a powerful selling tool in a salesperson’s arsenal. Its ability to help create instant rapport between a seller and a prospect can tilt the sales scales in the right direction. Far more than a faceless website checkout page.
20 Feb 2020 in Digital Marketing
Three missed call benchmarks for online universities: Are you missing out?
For a prospective student, calling up a potential university is a big step. It usually comes after deep chats about life goals, a long period of research, and a lot of personal reflection. Maybe they want to apply, maybe they have questions, maybe they want reassurance. Whatever the reason, when...
17 Feb 2020 in Digital Marketing
Salesforce and call tracking for marketers
When companies integrate their call tracking into Salesforce, it adds the final piece to their customer journey. Because, despite Salesforce hosting a wealth of digital customer data and insight, it misses the last piece of the puzzle.
7 Jan 2020 in Digital Marketing
Four fast tactics to get ahead in 2020
As we venture into a new decade, a wave of unbridled potential awaits us all.
20 Dec 2019 in Digital Marketing
[Infographic] What do SMBs need to know about phone calls
At Infinity, we’re data-driven. So we’ve obsessionally analysed our own data to discover valuable insights that small businesses, who sell via the phone, absolutely need to know in order to succeed.