News & views: Digital Marketing

30 Jan 2023 | 5 min read

Marketing Digital Marketing

How to improve digital marketing ROI with Call Tracking

Whether you base your marketing success on how many leads you have in the pipeline, or the number of new customer wins, improving your bottom line is always going to be a priority. To...

6 Sep 2022 | 5 min read

Digital Marketing

How to Track Phone Calls in Google Analytics

If your business relies on converting customers over the phone, it’s vital that you’re able to accurately log calls and conversions, as well as keeping an eye on where your leads are...

14 Jun 2022 | 5 min read

Digital Marketing

The best call centre software features for elevating your revenue

Call centre software is the secret weapon in your sales and operations arsenal. The right software solution is perfectly placed to enhance your agent training, convert customers faster...

3 Jun 2022 | 3 min read

Digital Marketing

How to Optimise ROAS Using Google AdWords in 2022

Marketing budgets have fallen to thelowest levels in recent historyand this means savvy marketers are working harder than ever to demonstrate that their campaigns are having real...

3 Jun 2022 | 5 min read

Digital Marketing

ROAS for eCommerce: How Retailers Can Track Campaigns for Improved Profit

It comes as no surprise that the pandemic has put pressure on many industries, but retailers have found it particularly challenging. Marketers too are feeling the squeeze, with a...

3 Jun 2022 | 7 min read

Digital Marketing

The Ultimate Guide to Attribution Model Types in 2022

Last touch attribution. Single touch attribution. Positional. Time decay. What does it all mean anyway? There are so many attribution model types available to marketers that it can be...

3 Jun 2022 | 5 min read

Digital Marketing

How To Use Marketing Attribution Software to Enhance your Multi-touch Attribution Reporting

Change is the only constant in life, and the same can be said of marketing. With tactics, trends and technology constantly evolving, it’s important that marketers understand how...

3 Jun 2022 | 7 min read

Digital Marketing

Pulse Check: Call volumes experienced strong year-on-year growth through Q1 2022

At the start of the year, ourcall tracking datashowed a healthy uplift in call volumes across the travel, retail and automotive industries.

3 Jun 2022 | 5 min read

Digital Marketing

B2B Marketing Attribution: the ultimate guide

Customer journeys are never as simple as going from A to B. When it comes to B2B purchase decisions, it can look more like A to C, then a pit-stop at X, than R. With so many...