News & Views : Digital Marketing
31 Jan 2022 in Digital Marketing
3 reasons why phone calls need your full attention in 2022
Throughout 2021, the customer experience became the new battleground for businesses. The pandemic caused a massive shift in the way businesses operate and connect with their customers. Many businesses pumped budget into developing digital channels to satisfy new customer needs and improve the...
25 Jan 2022 in Digital Marketing
Attribution Analysis in Google Analytics: How to Use & Select The Right Model
As marketing teams seek to be more strategic in how they reach their intended audiences, there are more opportunities than ever to track campaign impact and report on real ROI. But accurate attribution depends on putting the right marketing attribution model and tools in place to support analysis.
14 Jan 2022 in Digital Marketing
Are retailers underestimating the power of phone calls?
To what degree long term consumer behaviour will have been affected by the pandemic is hard to predict. But there have certainly been some notable trends that have gathered pace over the last couple of years. Digital channels have continued to grow – even after restrictions were relaxed and...
15 Nov 2021 in Digital Marketing
Pulse Check: Call volumes keep on climbing as we head into the last quarter of 2021
The call tracking data we shared in our last Pulse Check showed that the total number of calls our clients received over Q3 was up a shade over 16% compared to the start of the year. Our data also showed that July, August and September all saw improved call volumes compared to last year.
26 Oct 2021 in Digital Marketing
Pulse Check: How did dialling habits change as lockdown lifted over Summer 2021?
Despite having to contend with national lockdowns and frequent changes to government guidance, our call tracking data still showed strong numbers of phone calls for many of our clients over the past 18-months.
9 Aug 2021 in Digital Marketing
Digging deeper: How contact centre analytics can unlock more successful call outcomes
In an increasingly competitive world, it has become more important than ever to provide outstanding customer service. With 75% of consumers saying they expect companies to anticipate their needs and make relevant suggestions, contact centres are uniquely placed to curate smooth customer journeys,...
15 Jan 2021 in Digital Marketing
Facing the future: Infinity becomes a Facebook Marketing Partner
Infinity clients investing in paid social to generate sales and leads receive another edge ahead of the competition.
14 Jan 2021 in Digital Marketing
Agencies: Ten questions you cannot be afraid to ask your tech-partners
7 Dec 2020 in Digital Marketing
Eight months on: The next page of Infinity’s (Face)book
One day in March I arrived at Infinity with a 90 day plan. Barely 90 minutes later the wide-reaching impact of our imminent lockdown was apparent and that plan was in the bin.