14 Jun 2022 | 5 min read
Digital Marketing
The best call centre software features for elevating your revenue
Call centre software is the secret weapon in your sales and operations arsenal. The right software solution is perfectly placed to enhance your agent training, convert customers faster...
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3 Jun 2022 | 3 min read
Digital Marketing
How to Optimise ROAS Using Google AdWords in 2022
Marketing budgets have fallen to thelowest levels in recent historyand this means savvy marketers are working harder than ever to demonstrate that their campaigns are having real...
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3 Jun 2022 | 5 min read
Digital Marketing
ROAS for eCommerce: How Retailers Can Track Campaigns for Improved Profit
It comes as no surprise that the pandemic has put pressure on many industries, but retailers have found it particularly challenging. Marketers too are feeling the squeeze, with a...
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3 Jun 2022 | 7 min read
Digital Marketing
The Ultimate Guide to Attribution Model Types in 2022
Last touch attribution. Single touch attribution. Positional. Time decay. What does it all mean anyway? There are so many attribution model types available to marketers that it can be...
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3 Jun 2022 | 5 min read
Digital Marketing
How To Use Marketing Attribution Software to Enhance your Multi-touch Attribution Reporting
Change is the only constant in life, and the same can be said of marketing. With tactics, trends and technology constantly evolving, it’s important that marketers understand how...
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3 Jun 2022 | 7 min read
Digital Marketing
Pulse Check: Call volumes experienced strong year-on-year growth through Q1 2022
At the start of the year, ourcall tracking datashowed a healthy uplift in call volumes across the travel, retail and automotive industries.
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3 Jun 2022 | 5 min read
Digital Marketing
B2B Marketing Attribution: the ultimate guide
Customer journeys are never as simple as going from A to B. When it comes to B2B purchase decisions, it can look more like A to C, then a pit-stop at X, than R. With so many...
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3 Jun 2022 | 3 min read
Digital Marketing
Get credit everywhere it’s due: Why agencies need to prove the offline value of their campaigns
Researchshows that 91% of UK marketers believe that Martech budgets will increase next year, from their current average of £533,300. And agencies are often at the forefront when it...
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3 Jun 2022 | 4 min read
Digital Marketing
Why Conversation Analytics is a critical piece of call centre software
In an increasingly connected world, customers have a variety of ways to get in touch. Contact forms, email, social media and even WhatsApp - you’d be forgiven for thinking that the...
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