News & views: Digital Marketing

27 Nov 2019 | 4 min read

Digital Marketing

Should I switch to Infinity?

Your computer’s turned on. Emails are loading.

14 Nov 2019 | 5 min read

Digital Marketing

Why are brands using print in the digital age?

Usually I start my Fridays by gulping down my family-sized bucket of coffee before I begin my catch-up calls with clients.

4 Nov 2019 | 5 min read

Digital Marketing

The 8 most asked questions people have about call tracking, and their answers

At Infinity, we live and breathe call tracking. There isn’t a tick on a tracking pool mouse that we don’t know about. However, we know this isn’t the case for everyone.

25 Oct 2019 | 5 min read

Digital Marketing

How has digital transformation affected the contact centre?

Digital transformation is more than just a hot buzzword. In fact, according to Smart Insights, 34% of companies have already begun a planned digital transformation1. And, with 56% of...

29 Sep 2019 | 5 min read

Digital Marketing

Meet your new platform: Taming a fresh martech stack, fast

Gartner’s new CMO Spend Survey for 2018-2019 says that the average percentage of a CMO’s budget, allocated for martech, jumped from 22% to 29%1. This makes martech the single largest...

3 Sep 2019 | 5 min read

Digital Marketing

8 call recording insights your business may be missing

Aside from the obvious benefits of training and quality assurance, there are numerous insights held within business call recordings that marketing and sales departments alike can use.

19 Jul 2019 | 4 min read

Digital Marketing

The talk of tomorrow: 7 ideas to evolve your contact centre

As brands ramp up competition for attention and wallet space, your customers could be one click away from switching to a rival. Therefore, it’s vital to differentiate yourself in a...

15 Apr 2019 | 5 min read

Digital Marketing

The questions to ask when investing in martech

Gartner’s new CMO Spend Survey for 2018-2019 says that the average percentage of a CMO’s budget, allocated for martech, jumped from 22% to 29%. This makes martech the single largest...

5 Sep 2018 | 4 min read

Digital Marketing

Is a chatbot your omnipresent employee?

During our childhood, many of us would spend all day with friends at school, get home, and then spend all night chatting again. Some would pick up the phone and twiddle the line...