News & Views: Digital Marketing

19 Jul 2019 | 4 min read

Digital Marketing

The talk of tomorrow: 7 ideas to evolve your contact centre

As brands ramp up competition for attention and wallet space, your customers could be one click away from switching to a rival. Therefore, it’s vital to differentiate yourself in a...

15 Apr 2019 | 5 min read

Digital Marketing

The questions to ask when investing in martech

Gartner’s new CMO Spend Survey for 2018-2019 says that the average percentage of a CMO’s budget, allocated for martech, jumped from 22% to 29%. This makes martech the single largest...

5 Sep 2018 | 4 min read

Digital Marketing

Is a chatbot your omnipresent employee?

During our childhood, many of us would spend all day with friends at school, get home, and then spend all night chatting again. Some would pick up the phone and twiddle the line...

2 Jul 2018 | 3 min read

Digital Marketing

The first steps to driving disruptive digital agility at scale

Whether your industry is property, the automotive sector, or even call tracking, leading boards at disruptive companies understand the importance of increased digitisation combined...

11 Apr 2018 | 3 min read

Digital Marketing

Bridge the gap: Is there a missing link at your contact centre?

Every time someone calls your contact centre for the first time, you know nothing more about them than their phone number. An IVR may help to perform some filtering, but you’re still...

5 Apr 2018 | 4 min read

Digital Marketing

Turning complaints back into customers: The tactical solutions contact centres need

“It’s estimated that by 2030 there will be over a trillion devices connected to the internet, that’s a lot of ways for people to complain.”

16 Mar 2018 | 4 min read

Digital Marketing

Six practical ways to turn your analytics team into the world’s best storytellers

The battle to get companies taking data and analytics seriously is long won. It's rare to find an enterprise business without a team of exceptionally smart analysts poring through...

25 Jan 2018 | 4 min read

Digital Marketing

Revolutionising your contact centres with digital optimisation

The quality of service your contact centre provides to customers is a key differentiator in the conversion, retention, and onboarding of customers. As market expectations evolve,...

28 Feb 2017 | 4 min read

Digital Marketing

Will AI kill the PPC star?

Tech analysts have been discussing Artificial Intelligence (AI) for years, but only now is it moving out of the labs and into mainstream production.