News & Views : Digital Marketing

How to improve call compliance ahead of the new consumer duty

3 May 2023 in

How to improve call compliance ahead of the new consumer duty

If you work in the FSI, no doubt you’ve heard plenty about the new Consumer Duty rules due to come into effect at the end of July. The time has come to start preparing, but what does it actually mean in terms of your contact centre?

The benefits of omnichannel customer service for contact centres

19 Apr 2023 in

The benefits of omnichannel customer service for contact centres

Customers expect everything, everywhere, all at once. Omnichannel customer service is quickly becoming the norm for consumers and according to research, while they may only represent 7% of customers, they generate 27% of all sales!

The future of speech analytics: Trends and predictions

12 Apr 2023 in

The future of speech analytics: Trends and predictions

In a consumer landscape filled with fleeting and anonymous touchpoints, calls are one of the most direct engagements you’ll have with your customer. Speech analytics enables you to take calls one step further, by analysing inbound and outbound calls to extract valuable insights that improve...

How to improve digital marketing ROI with Call Tracking

30 Jan 2023 in ,

How to improve digital marketing ROI with Call Tracking

Whether you base your marketing success on how many leads you have in the pipeline, or the number of new customer wins, improving your bottom line is always going to be a priority. To properly understand where your leads and customers are coming from, you need draw the links between the campaigns...

How to Track Phone Calls in Google Analytics

6 Sep 2022 in

How to Track Phone Calls in Google Analytics

If your business relies on converting customers over the phone, it’s vital that you’re able to accurately log calls and conversions, as well as keeping an eye on where your leads are coming from. This becomes even more crucial if you’re running marketing campaigns online, in the hope of triggering...

The best call centre software features for elevating your revenue

14 Jun 2022 in

The best call centre software features for elevating your revenue

Call centre software is the secret weapon in your sales and operations arsenal. The right software solution is perfectly placed to enhance your agent training, convert customers faster and ultimately, elevate your revenue. Sound like a dream? Fortunately for you, dreams really can come true.

How to Optimise ROAS Using Google AdWords in 2022

3 Jun 2022 in

How to Optimise ROAS Using Google AdWords in 2022

Marketing budgets have fallen to thelowest levels in recent historyand this means savvy marketers are working harder than ever to demonstrate that their campaigns are having real impact on revenues. ROAS - return on ad spend - is one of the most popular metrics, as it measures the amount of...

ROAS for eCommerce: How Retailers Can Track Campaigns for Improved Profit

3 Jun 2022 in

ROAS for eCommerce: How Retailers Can Track Campaigns for Improved Profit

It comes as no surprise that the pandemic has put pressure on many industries, but retailers have found it particularly challenging. Marketers too are feeling the squeeze, with arecent surveyfinding that marketing budgets have dropped by almost 5% in the last year. This makes accurately tracking...

The Ultimate Guide to Attribution Model Types in 2022

3 Jun 2022 in

The Ultimate Guide to Attribution Model Types in 2022

Last touch attribution. Single touch attribution. Positional. Time decay. What does it all mean anyway? There are so many attribution model types available to marketers that it can be difficult to understand which one is right for your business.

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