5 Sep 2023 | 5 min read
Digital Marketing
What are Call Tracking Metrics and why do you need them?
Any call tracking provider is always going to be enthusiastic about call tracking metrics. After all, the whole point of tracking these metrics is to save money, and who doesn’t like...
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16 Aug 2023 | 5 min read
Digital Marketing
Lead Attribution: Where are your best leads really coming from?
You can never have too much of a good thing, especially when it comes to high-value leads. What if you could leverage data and insights collected from acquiring your best customers to...
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9 Aug 2023 | 4 min read
Digital Marketing
How to use call tracking to optimise affiliate marketing campaigns
Say you’re a company looking to invest in performance marketing, you’re looking at different options, and come across the possibility of affiliate marketing to drive new leads. I mean,...
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24 Jul 2023 | 7 min read
Digital Marketing
The Ultimate Guide To Call Monitoring: Tips, Tricks & FAQs
What if we told you that every single call that comes into your business, whether it’s a customer service enquiry or a sales lead, contains a goldmine of data that could take your...
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10 May 2023 | 5 min read
Digital Marketing
The importance of integrating call tracking with your CRM
In an increasingly competitive consumer age, your customers want you to go the extra mile. According to our research, 84% of customers would be less likely to return to a brand after a...
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3 May 2023 | 4 min read
Digital Marketing
How to improve call compliance ahead of the new consumer duty
If you work in the FSI, no doubt you’ve heard plenty about the new Consumer Duty rules due to come into effect at the end of July. The time has come to start preparing, but what does...
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19 Apr 2023 | 4 min read
Digital Marketing
The benefits of omnichannel customer service for contact centres
Customers expect everything, everywhere, all at once. Omnichannel customer service is quickly becoming the norm for consumers and according to research, while they may only represent...
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12 Apr 2023 | 5 min read
Digital Marketing
The future of speech analytics: Trends and predictions
In a consumer landscape filled with fleeting and anonymous touchpoints, calls are one of the most direct engagements you’ll have with your customer. Speech analytics enables you to...
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30 Jan 2023 | 5 min read
Marketing Digital Marketing
How to improve digital marketing ROI with Call Tracking
Whether you base your marketing success on how many leads you have in the pipeline, or the number of new customer wins, improving your bottom line is always going to be a priority. To...
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