News & Views : Digital Marketing

Why Conversation Analytics is a critical piece of call centre software

3 Jun 2022 in

Why Conversation Analytics is a critical piece of call centre software

In an increasingly connected world, customers have a variety of ways to get in touch. Contact forms, email, social media and even WhatsApp - you’d be forgiven for thinking that the humble phone call has fallen out of fashion. You’d be wrong.

Complete List of Call Centre Metrics You Should Be Tracking Right Now

3 Jun 2022 in

Complete List of Call Centre Metrics You Should Be Tracking Right Now

Metrics are the most effective way of monitoring and measuring the performance of your contact centres. Tracking the right metrics can unlock a wealth of insights that will make your call centre operations more effective than ever. With real customer data you can streamline the customer journey,...

The Ultimate Guide To Call Monitoring: Tips, Tricks & FAQs

14 Mar 2022 in

The Ultimate Guide To Call Monitoring: Tips, Tricks & FAQs

What if we told you that every single call that comes into your business, whether it’s a customer service enquiry or a lead, contains a goldmine of data that could take your business to the next level?

Why measuring phone calls should be integral to your marketing strategy

7 Mar 2022 in

Why measuring phone calls should be integral to your marketing strategy

UK budgets for digital marketing tools are due to surge by an average of £30,800 this year, with 91% of UK marketers expecting to invest even more in Martech next year.

Facebook’s Conversion API – what marketers need to know

3 Mar 2022 in

Facebook’s Conversion API – what marketers need to know

Accurately tracking and improving campaign performance is at the top of every marketer’s wish list. Every ‘event’ that happens online can be gold dust for marketers. The greater the visibility you have of the data needed to track conversion events, optimise ads and re-target users, the stronger the...

The PPC feedback loop: a vital tool for your marketing strategy

23 Feb 2022 in

The PPC feedback loop: a vital tool for your marketing strategy

Most marketers will already be using PPC feedback loops to some extent. An effective feedback loop is a sure way to get visibility on the elements of your PPC campaigns that are either working hard or hardly working at all.

Why call monitoring software needs to be in your tech stack in 2022

22 Feb 2022 in

Why call monitoring software needs to be in your tech stack in 2022

What if this year, you could unearth customer insights that could positively impact your long-term strategy by optimising the customer journey? If that sounds up your street, then call monitoring software is an essential tool to add to your tech stack in 2022.

PPC: is it worth the money?

16 Feb 2022 in

PPC: is it worth the money?

Figuring out if PPC is worth the investment is usually fairly simple for some sectors. For example, for FMCG eCommerce sites, it’s straightforward to see where each customer has come from and how much revenue each ad is generating. It’s typically one smooth journey from your PPC ad straight to...

Lead Attribution: Where are your best leads really coming from?

7 Feb 2022 in

Lead Attribution: Where are your best leads really coming from?

You can never have too much of a good thing, especially when it comes to high-value leads. What if you could leverage data and insights collected from acquiring your best customers to find dozens more just like them?

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