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How does the removal of the Google right hand ads affect you?

11 Mar 2016 in Marketing

How does the removal of the Google right hand ads affect you?

Google are always testing and refining the services they provide. They have made a change recently to the search results page. What do the latest changes mean and how can Infinity help you monitor any impact?

Have you been affected by Reach Local going into Administration?

18 Dec 2015 in News

Have you been affected by Reach Local going into Administration?

The news of Reach Local going into Administration has hit the news. Have you been affected?

Holiday stats and support information

14 Dec 2015 in News

Holiday stats and support information

Everyone is getting into the spirit of the season here at Infinity. Here is a quick roundup of everything that has been going on and how we will support you over the festive period.

What data should you forget about measuring?

4 Dec 2015 in Marketing

What data should you forget about measuring?

With the importance of big data growing, is it tempting to over analyse your data? Which data should you be analysing and which should you be ignoring?

Why the Call Tracking Industry has seen a 40% year on year growth

24 Nov 2015 in News

Why the Call Tracking Industry has seen a 40% year on year growth

We are celebrating this news at Infinity and have a special offer so that you can join in the celebrations too.

5 years ago today...

13 Oct 2015 in News

5 years ago today...

Within a year of launch, we had established ourselves as a market leader with an innovative and exciting product. It might just be possible to have your cake and eat it after all!

Is Your Call Tracking Really Integrated into Google Analytics?

27 Aug 2015 in Marketing

Is Your Call Tracking Really Integrated into Google Analytics?

We have confirmed the details around our comprehensive GA integration and what to look out for with other call tracking providers.

Are you targeting your PPC to the right customers?

31 Jul 2015 in PPC

Are you targeting your PPC to the right customers?

With PPC making up more than half of media spend, if you are not targeting the right audience, you may well be handing your sales to your competitors

Beyond Last Click - Infinity Tracking Whitepaper

30 Jul 2015 in Marketing

Beyond Last Click - Infinity Tracking Whitepaper

Are you still using a last click model to manage your PPC? Have a read of the Infinity whitepaper and see whether you want to reconsider this strategy.

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