News & Views

Meet your new platform: Taming a fresh martech stack, fast

29 Sep 2019 in

Meet your new platform: Taming a fresh martech stack, fast

Gartner’s new CMO Spend Survey for 2018-2019 says that the average percentage of a CMO’s budget, allocated for martech, jumped from 22% to 29%1. This makes martech the single largest area of investment when it comes to the marketing department’s resources and programs. So how should you approach a...

11 lessons for automotive dealers from 100 1-star reviews

17 Sep 2019 in

11 lessons for automotive dealers from 100 1-star reviews

You can’t win them all.

8 call recording insights your business may be missing

3 Sep 2019 in

8 call recording insights your business may be missing

Aside from the obvious benefits of training and quality assurance, there are numerous insights held within business call recordings that marketing and sales departments alike can use.

The unquestionable value call tracking brings to agencies

30 Aug 2019 in

The unquestionable value call tracking brings to agencies

Brands no longer expect their agencies to perform marketing campaigns alone. They expect a service that offers access to a comprehensive tech stack to bring additional strategic information and revenue to their business.

What makes a creative SEO agency stand out in the market?

14 Aug 2019 in

What makes a creative SEO agency stand out in the market?

When Carrie Rose decided to audition for ‘The Apprentice’ she had no idea that her preliminary business plan would transpire into a fully-fledged company. In less than 3 months, with no backing from Sir Alan, Rise At Seven now has 8 clients and a firm footing in the town of Sheffield.

7 lessons for future CMOs to learn before breakfast

30 Jul 2019 in

7 lessons for future CMOs to learn before breakfast

How do you like your eggs in the morning? We like ours with a report.

Mary Jane Copps: The undeniable value of a phone call

25 Jul 2019 in

Mary Jane Copps: The undeniable value of a phone call

This blog won 1st place in our 2019 Customer Contact Central MVP Awards Customer Service category!

Monica Patel: From the IT crowd to RingCentral AVP of Marketing

22 Jul 2019 in

Monica Patel: From the IT crowd to RingCentral AVP of Marketing

As part of the “In Conversation With” blog series, we aim to bring you the very best industry insights from top executives, across the globe.

The talk of tomorrow: 7 ideas to evolve your contact centre

19 Jul 2019 in

The talk of tomorrow: 7 ideas to evolve your contact centre

As brands ramp up competition for attention and wallet space, your customers could be one click away from switching to a rival. Therefore, it’s vital to differentiate yourself in a manner that’s going to be of ongoing benefit to your customers. A great one-off campaign or an irresistible...

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