5 Jun 2017 in News
Google Attribution – does it solve the attribution problem?
When Google announced their intention to ‘solve the attribution problem’ for advertisers by moving away from the last-click attribution model last week at Google Marketing Next, the volume of chatter around the buzzword of attribution multiplied.
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22 May 2017 in Marketing
5 Reasons call intelligence boosts your email marketing
Email marketing remains a strong channel to drive ROI for businesses. In fact, 73% of companies agree that email offers "excellent" to "good" ROI, according to the 2017 Email Marketing Census conducted by Econsultancy.
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16 May 2017 in Marketing
Get a 360-degree view of your customer buying journey with advanced call intelligence
The importance of call tracking was validated back in 2014 when Google launched Website Call Conversions to prove that clicks from Google AdWords ads drive calls for businesses.
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11 May 2017 in Marketing
How does call tracking improve the customer experience?
By 2020, customer experience will overtake price and product as the key brand differentiator. In fact, it's estimated that 86% of buyers will pay more for a better customer experience.
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3 May 2017 in Marketing
3 Immediate Ways to Align Sales and Marketing in 2017
Marketing and sales are now merging due to digitization. Consumers can interact with businesses on various channels, which results in an ever- increasing number of touch points for marketers to track.
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28 Apr 2017 in PPC
Accurately attributing your PPC leads
The value of Adwords is $2 for every $1 spent (approx. £1.58:£0.79). This makes pay-per-click (PPC) one of the most important components of your marketing strategy.
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27 Apr 2017 in Marketing
7 ways that call tracking will improve your marketing campaigns
Your call data tells you so much more than just the number of people who are calling your business.
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4 Apr 2017 in Marketing
Infographic: Why travel businesses need call tracking to succeed
If you are in the travel industry, you know there is a lot of competition to capture travelers’ attention, and therefore you must invest your marketing budget on the right channels to attract customers effectively. To do this, you need to know which marketing channels perform the best and yield the...
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24 Mar 2017 in Marketing
Sales and Marketing Working Together With Call Tracking
92% of senior business decision makers believe that sales and marketing should work closely together, according to a recent study by YouGov.
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