News & views

15 Sept 2026 | 3 min read

News

Meet the winners of the first Infinity Awards

Every day, our customers and agency partners turn call data into results in the form of sharper campaigns, better conversions, and real commercial impact. So this year, we launched the...

2 Sept 2026 | 5 min read

Marketing

Revenue recovery vs lead recovery: What's the difference (and why it matters)

If you've spent any time in a marketing dashboard lately, you've probably seen both terms doing the rounds: lead recovery and revenue recovery. They get used almost interchangeably....

19 Aug 2026 | 4 min read

Marketing

Revenue recovery for B2B marketing teams

B2B marketing has a particular kind of pressure attached to it. Deal sizes are bigger and sales cycles are longer. Every marketing-qualified lead has to justify its existence somewhere...

5 Aug 2026 | 5 min read

Marketing

What is revenue recovery?

Most marketing teams are very good at generating demand. They're much less confident about what happens to it once it arrives. A prospect clicks or calls, and if nobody's there to pick...

1 Jul 2026 | 6 min read

Digital Marketing

How To Use Marketing Attribution Software to Enhance your Multi-touch Attribution Reporting

Change is the only constant in life, and marketing is no exception. New technologies, shifting customer behaviours, and evolving privacy regulations mean marketers must work harder...

18 May 2026 | 10+ min read

Digital Marketing

B2B Marketing Attribution Software: The Ultimate Guide for Marketers

Customer journeys are never as simple as going from A to B. When it comes to B2B purchase decisions, it can look more like A to C, then a pit-stop at X, than R. With so many...

11 May 2026 | 10+ min read

Marketing

What is marketing ROI and why is it important?

With marketing budgets being increasingly squeezed, around 44% of marketers consider better measurement of Return on Investment (ROI) one of their top priorities. And yet for some...

27 Apr 2026 | 10+ min read

Marketing

What is call tracking and how does it work?

If you’re asking yourself the question – what is call tracking – you’re in the right place. This blog dives into how it works, the different types of call tracking, and the benefits...

13 Apr 2026 | 8 min read

Marketing

Call tracking for Google Ads: Time to unlock smarter bidding

When marketers talk about Google Ads, most of the focus tends to go toward clicks and online form fills. But that’s only half the story. If your strategy ignores phone calls, you're...