News & views

10 Jun 2026 | 6 min read

Digital Marketing

How To Use Marketing Attribution Software to Enhance your Multi-touch Attribution Reporting

Change is the only constant in life, and marketing is no exception. New technologies, shifting customer behaviours, and evolving privacy regulations mean marketers must work harder...

18 May 2026 | 10+ min read

Digital Marketing

B2B Marketing Attribution Software: The Ultimate Guide for Marketers

Customer journeys are never as simple as going from A to B. When it comes to B2B purchase decisions, it can look more like A to C, then a pit-stop at X, than R. With so many...

11 May 2026 | 10+ min read

Marketing

What is marketing ROI and why is it important?

With marketing budgets being increasingly squeezed, around 44% of marketers consider better measurement of Return on Investment (ROI) one of their top priorities. And yet for some...

27 Apr 2026 | 10+ min read

Marketing

What is call tracking and how does it work?

If you’re asking yourself the question – what is call tracking – you’re in the right place. This blog dives into how it works, the different types of call tracking, and the benefits...

13 Apr 2026 | 8 min read

Marketing

Call tracking for Google Ads: Time to unlock smarter bidding

When marketers talk about Google Ads, most of the focus tends to go toward clicks and online form fills. But that’s only half the story. If your strategy ignores phone calls, you're...

1 Apr 2026 | 10 min read

Marketing

Dynamic call tracking explained: A complete guide from Infinity

Tracking what drives pipeline is key if you want to scale your campaigns and maximise ROI. But without visibility into phone call attribution, many marketers are still missing a...

18 Mar 2026 | 7 min read

Marketing

Struggling to justify your CPL? Here's how AI can help you defend your budget

If you’re struggling to justify your CPL right now, you’re definitely not alone. Across industries, marketing teams are feeling the squeeze. Media costs are creeping up, leadership...

4 Mar 2026 | 8 min read

Marketing Digital Marketing

Why your best leads don't convert (and how to fix it fast)

Marketing leaders are asking the same question right now: why aren’t our leads converting? On paper, everything looks positive. Traffic is increasing, campaigns are generating...

18 Feb 2026 | 7 min read

Marketing

The marketer's checklist for reducing cost per lead (without killing quality)

Reducing cost per lead is on almost every marketer’s priority list right now. Especially when you need to prove the value of every campaign.