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7 digital trends nobody can ignore in 2018

14 Dec 2017 in Marketing

7 digital trends nobody can ignore in 2018

Before we wind up the last touches on Christmas campaigns, and slink off into the holiday season, it’s vital to take a look at how we can all improve in 2018.

6 of Ad:Tech London 2017’s key talking points

5 Dec 2017 in Marketing

6 of Ad:Tech London 2017’s key talking points

Last week saw London’s annual edition of Ad:Tech take over The Truman Brewery, as leading marketing figures gathered to get up to speed on the newest technological challenges and developments that face them.

8 best practices that will shape insurance marketing

29 Nov 2017 in Marketing

8 best practices that will shape insurance marketing

Advances in price comparison sites mean that insurance companies need to be competing on more than price alone to avoid a race to the bottom, which benefits nobody in the long term. But how?

How to Use Call Tracking to Evaluate and Improve Close Rates

13 Nov 2017 in Marketing

How to Use Call Tracking to Evaluate and Improve Close Rates

Attributing the number of phone calls to marketing channel and keyword only gets your marketing & sales team so far. Ideally, marketing identifies & replicates trends for generating high quality sales calls from those channels to send the sales team's way.

8 Ways to Build a Long-Term SEO-Friendly Content Strategy

9 Oct 2017 in Marketing

8 Ways to Build a Long-Term SEO-Friendly Content Strategy

Since Google updates their search algorithms two or three times a day, a long-term SEO-friendly content strategy is the silver bullet for businesses looking to draw relevant leads into their conversion funnel.

The Future Of Search: 4 Developments Set To Rock The SEO Landscape

19 Sep 2017 in Marketing

The Future Of Search: 4 Developments Set To Rock The SEO Landscape

Straight from Brighton SEO, we bring you four of the morning's highlights where the discussion revolved around what lies ahead for SEO

A Day In The Life Of… A Digital Marketer With Infinity

11 Sep 2017 in Marketing

A Day In The Life Of… A Digital Marketer With Infinity

We look at how Infinity impacts our own day-to-day lives, as well as those of some of our customers. Alex Worth has worked in digital marketing on both client and agency side for over 13 years, and is currently Infinity's Senior Digital Marketing Manager.

3 Ways Call Tracking Improves your Sales Team Performance

7 Sep 2017 in Marketing

3 Ways Call Tracking Improves your Sales Team Performance

McKinsey states that customer-experience leaders in B2B and B2C settings have on average higher margins than their competitors, and experience revenue growth of 10 to 15 percent. Improving your sales team's performance starts by building a customer centric sales approach with call tracking.

Google Call Conversions: 6 Big Reasons to Upgrade to Advanced Call Tracking

24 Aug 2017 in Marketing

Google Call Conversions: 6 Big Reasons to Upgrade to Advanced Call Tracking

Google Call Conversions helps a business understand the effectiveness of tracking calls from Google AdWords paid search and display campaigns, but the tracking stops there.

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