News & Views : Marketing

Calls are fuel: The continued importance of call data for automotive dealers

20 Oct 2022 in

Calls are fuel: The continued importance of call data for automotive dealers

Pre-pandemic car dealers were already feeling the pressure, from disruptive online automotive retailers entering the market to semiconductor shortages holding up the supply chains. Add to that two years of limited contact and financial strains, and it becomes clear that the car-buying landscape has...

How to improve customer satisfaction in your call centres

19 Oct 2022 in

How to improve customer satisfaction in your call centres

We all love to be rewarded. One of the best ways to attract, nurture and retain your customers is to surprise and delight. This involves paying attention to customer interactions, offering tailored solutions and most importantly, tracking and increasing customer satisfaction.

The quick start guide to creating a customer experience map

12 Oct 2022 in

The quick start guide to creating a customer experience map

Charting the journey to customer conversion is never smooth sailing, with so many channels and potential snags in the experience that could steer sales off course. Creating better customer experiences is priority number one for many businesses and according to research, customer-centric companies...

7 call centre best practices you should be focused on

6 Oct 2022 in

7 call centre best practices you should be focused on

If you’re responsible for call centres, you know that great customer service matters. Instinct alone tells us that we want to spend money with businesses who treat their customers right. But if we were to sit down and try to quantify what a great call centre is worth, how much are we talking?

Pulse Check: Energy companies inundated with calls due to price hikes

5 Oct 2022 in

Pulse Check: Energy companies inundated with calls due to price hikes

As temperatures plummet and the new energy price cap comes into effect on October 1st, our call tracking data shows that UK energy companies should expect significant spikes in consumer call volumes, related to the conversation around price cap increases.

The growing importance of call insight data in the financial services industry

28 Sep 2022 in

The growing importance of call insight data in the financial services industry

Covid-19 was the ultimate operational sucker punch, testing financial service institution’s (FSIs) resilience in unprecedented ways. But now they are emerging even stronger. FSIs now have the conviction and power to overcome almost any challenge that comes their way, despite the complexity of their...

5 essential skills to set your call centre agents up for success

22 Sep 2022 in

5 essential skills to set your call centre agents up for success

It’s every contact centre leader’s dream to have a team packed with high-flying agents that can effortlessly reduce handling times, boost conversion rates and delight every single customer, every time. By focusing on the right skills, your dreams could become reality.

Automotive dealers must be plugged in to what their customers want

14 Sep 2022 in

Automotive dealers must be plugged in to what their customers want

There hasn’t been much good news for the automotive industry over the past two years. Brexit, Covid-19 and horrendous supply chain backlogs have seen growth in the sector stall.

How to increase your call centre sales using call quality monitoring

22 Aug 2022 in

How to increase your call centre sales using call quality monitoring

"This call is being recorded for quality and training purposes." We’re all familiar with the idea of monitoring calls, as consumers and businesses, but how can you use this kind of information to increase sales and improve the way your team handles customer calls?

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