Advanced Web Metrics with Google Analytics - Out now

Brian Clifton’s new book, Advanced Web Metrics with Google Analytics is out now. You can order your copy from Amazon today.

This is the third edition of the bestseller and covers the latest in Google Analytics, ROI-building tips, learn about GA’s capabilities and reports, you can read about measuring the performance of your campaigns, tracking social and mobile visitors and learn about evaluating the impact of multichannel marketing.

In Chapter 12, Integrating Google Analytics with Third Party Applications there is a whole section titled, Call Tracking with Google Analytics, where Infinity Tracking is discussed in detail, and how our solution integrates with Google Analytics is fully explained.