News & views : Digital Marketing

17 Feb 2020 | 3 min read

Digital Marketing

Salesforce and call tracking for marketers

When companies integrate their call tracking into Salesforce, it adds the final piece to their customer journey. Because, despite Salesforce hosting a wealth of digital customer data...

18 Dec 2019 | 3 min read

Digital Marketing

This is how you see which phone calls made you money

According to analysts at Google, omnichannel shoppers have a 30% proven higher lifetime value than those who shop using only one channel.1

15 Dec 2019 | 8 min read

Digital Marketing

How Mobile Banking is Redefining The Customer Relationship

This blog is a guest post by our partners at RingCentral.

6 Dec 2019 | 3 min read

Digital Marketing

Here’s what small businesses need to know about phone calls

Running a small business can seem like juggling multiple balls, whilst standing on a tight-rope.

3 Dec 2019 | 4 min read

Digital Marketing

How much do robocalls cost your business?

According to a YouMail Robocall Index survey, nearly 48 billion robocalls were made in 2018. These are defined as alerts and reminders, overdue payments, telemarketing, and scams1.

27 Nov 2019 | 4 min read

Digital Marketing

Should I switch to Infinity?

Your computer’s turned on. Emails are loading.

14 Nov 2019 | 5 min read

Digital Marketing

Why are brands using print in the digital age?

Usually I start my Fridays by gulping down my family-sized bucket of coffee before I begin my catch-up calls with clients.

4 Nov 2019 | 5 min read

Digital Marketing

The 8 most asked questions people have about call tracking, and their answers

At Infinity, we live and breathe call tracking. There isn’t a tick on a tracking pool mouse that we don’t know about. However, we know this isn’t the case for everyone.

25 Oct 2019 | 5 min read

Digital Marketing

How has digital transformation affected the contact centre?

Digital transformation is more than just a hot buzzword. In fact, according to Smart Insights, 34% of companies have already begun a planned digital transformation1. And, with 56% of...