News & Views

What Is Call Tracking and How Does It Work: Ultimate Guide

4 Feb 2019 in

What Is Call Tracking and How Does It Work: Ultimate Guide

If you’ve never come across call tracking before, you’d be forgiven for thinking it’s either a way to monitor what your kids are up to, or software used exclusively by call centres to keep reps on track.

The state of phone calls in the property market

24 Jan 2019 in

The state of phone calls in the property market

The phone call is one of the most vital steps in the buyer journey for property. It signifies a potential end to the research phase, and a committed step towards selecting somewhere to buy or rent. Being as informed as possible about how calls are coming in, what happens on them, and the impact...

PPC Marketing to the over 50s: Connect with the Silver Spenders

22 Jan 2019 in

PPC Marketing to the over 50s: Connect with the Silver Spenders

No business wants to miss out on a substantial, often untapped revenue source. Yet for those ignoring the over 50s in a breathless chase to capture the millennial zeitgeist, it’s an everyday occurrence. Unless there’s a very strong reason for them to adopt this approach, more fool them.

If you want to be customer obsessed, do this.

22 Jan 2019 in

If you want to be customer obsessed, do this.

Customer obsession is defined, simply, by being obsessed with customers’ experience with your brand. Not to be confused with the other obsession of turning up outside their house, screaming through their letterbox kind of obsessed.

What can call tracking solve for agencies?

21 Jan 2019 in

What can call tracking solve for agencies?

This is a guest post provided by our partners at Peaky Digital.

4 ways first time buyers want you to market to them

8 Jan 2019 in

4 ways first time buyers want you to market to them

In 2018, first-time buyers accounted for more than half of the property market. This demographic’s age is largely associated with the magic “M” word to marketers. Millennials have engaged with the world far differently from their counterparts, Baby Boomers and Generation X. Therefore, they think...

What to do when your insurance customers go offline? [VIDEO]

14 Dec 2018 in

What to do when your insurance customers go offline? [VIDEO]

One moment a customer can be browsing a particular insurance plan offering on your site, and the next they’re dialling your contact centre to make a purchase. If customers can’t find what they’re looking for, need further information, have a unique requirement, or wish to express their request...

How can energy companies reduce their call waiting times?

13 Dec 2018 in

How can energy companies reduce their call waiting times?

"Your call is important to us. Please remain on the line until an agent is available to take your call. We will be with you momentarily."

What is Conversation Analytics?

12 Dec 2018 in

What is Conversation Analytics?

Conversation Analytics is the ability to analyse the content of a phone call with the purpose of understanding what was discussed. This is done automatically in order to improve customer service, train phone agents, and understand the type of caller that certain marketing channels are attracting....

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