25 Jul 2019 in Interviews
Mary Jane Copps: The undeniable value of a phone call
This blog won 1st place in our 2019 Customer Contact Central MVP Awards Customer Service category!
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22 Jul 2019 in Interviews
Monica Patel: From the IT crowd to RingCentral AVP of Marketing
As part of the “In Conversation With” blog series, we aim to bring you the very best industry insights from top executives, across the globe.
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19 Jul 2019 in Digital Marketing
The talk of tomorrow: 7 ideas to evolve your contact centre
As brands ramp up competition for attention and wallet space, your customers could be one click away from switching to a rival. Therefore, it’s vital to differentiate yourself in a manner that’s going to be of ongoing benefit to your customers. A great one-off campaign or an irresistible...
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15 Jul 2019 in News
Infinity launches new integration with AB Tasty
AB Tasty is one of the world’s biggest, most powerful experimentation and personalisation platforms. Infinity’s integration with AB Tasty lets you conduct experiments and see the impact on phone calls, giving a more complete view of the impact that site changes are having on phone traffic.
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7 Jul 2019 in Marketing
Knowing and growing: How data-driven tech is the future of marketing
Go to any marketing event, and you’ll not struggle to find someone standing in front of a podium evangelising to their flock about the gospel of data, and the endless success it will bring. There are few who don’t believe data brings opportunities for marketers, but once all of those ones and...
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29 Jun 2019 in Interviews
Miya Knights: The future of offline retail in a digital world
At Infinity we believe in the power of conversations and the undeniable value they can hold. In retail, these conversations are pivotal to understanding your customer's needs and using these insights to improve their experience.
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17 Jun 2019 in Marketing
The science behind the o2o retail strategy
In the beginning came offline. Then man created an online sphere. All was well between the two. Separation reigned supreme. However, are the lines between both starting to bleed into one another? With the introduction of AR at home, cashier less stores, and such, it's no wonder that retailers...
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15 Apr 2019 in Digital Marketing
The questions to ask when investing in martech
Gartner’s new CMO Spend Survey for 2018-2019 says that the average percentage of a CMO’s budget, allocated for martech, jumped from 22% to 29%. This makes martech the single largest area of investment when it comes to a marketing department’s resources and programs1.
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4 Apr 2019 in Marketing
Is your data-driven strategy outdated, and do you need a new one?
The definition of insanity is “doing the same thing over and over and expecting different results.” Not that we’re insinuating marketers who haven’t reviewed their data strategy in a while are insane. Or are we?
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