Our latest Insurance Marketing Podcast episode speaks to Andrew Addison, CEO and founder of Purple Square. As many organisations invest in MarTech it's crucial that they make the most of their tech stack, which is something Purple Square specialise in all over the world, including plenty of insurance brands.
In this episode, we speak to Andrew about:
Adapting to the changes that insurance customers expect
Optimising touchpoints across channels
Refreshing your approach to marketing technology to make it work harder for you
How to safely create a more modern contact and communications system