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Eight things from Marketing Week Live you don’t hear at every conference

14 Mar 2018 in Marketing

Eight things from Marketing Week Live you don’t hear at every conference

Keeping our skills sharp and our marketing knowledge up to date is something we aim to do every day at Infinity, and this year’s Marketing Week Live was no exception.

8 best practices that will shape insurance marketing

29 Nov 2017 in Marketing

8 best practices that will shape insurance marketing

Advances in price comparison sites mean that insurance companies need to be competing on more than price alone to avoid a race to the bottom, which benefits nobody in the long term. But how?

How to Use Call Tracking to Evaluate and Improve Close Rates

13 Nov 2017 in Marketing

How to Use Call Tracking to Evaluate and Improve Close Rates

Attributing the number of phone calls to marketing channel and keyword only gets your marketing & sales team so far. Ideally, marketing identifies & replicates trends for generating high quality sales calls from those channels to send the sales team's way.

The Future Of Search: 4 Developments Set To Rock The SEO Landscape

19 Sep 2017 in Marketing

The Future Of Search: 4 Developments Set To Rock The SEO Landscape

Straight from Brighton SEO, we bring you four of the morning's highlights where the discussion revolved around what lies ahead for SEO

Google Call Conversions: 6 Big Reasons to Upgrade to Advanced Call Tracking

24 Aug 2017 in Marketing

Google Call Conversions: 6 Big Reasons to Upgrade to Advanced Call Tracking

Google Call Conversions helps a business understand the effectiveness of tracking calls from Google AdWords paid search and display campaigns, but the tracking stops there.

Your secret weapon(s): Why your agency's tech stack matters to you

18 Aug 2017 in Marketing

Your secret weapon(s): Why your agency's tech stack matters to you

Your agency is an extension of your brand, they represent you, speak for you, and work for you. Therefore, the software and tech solutions they bring to the table need to be considered & consulted upon when deciding who to partner with.

3 Insights Visitor Level Call Tracking Tells Your Marketing and Sales Teams

11 Aug 2017 in Marketing

3 Insights Visitor Level Call Tracking Tells Your Marketing and Sales Teams

Call tracking isn't solely used for attributing calls back to marketing source & keywords. Smart marketing & sales teams leverage actionable insights to optimize the joint marketing sales funnel, & ideally increase calls that generate sales conversions & revenue.

The Real Future Of Artificial Intelligence

18 Jul 2017 in Marketing

The Real Future Of Artificial Intelligence

It's easy to get carried away when talking about AI, so what is actually on the horizon?

The Future Of Mobile Marketing: Highlights From #MMSMobile

11 Jul 2017 in Marketing

The Future Of Mobile Marketing: Highlights From #MMSMobile

Dive into the best bits from the Modern Marketing Summit, and see what's next for your mobile strategy.

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