News & Views : Interviews

The chemical reaction of science and advertising

8 Oct 2019 in

The chemical reaction of science and advertising

When Daniel Gilbert decided to set up his agency, Brainlabs, his ambition was to change the future of advertising. Despite what some people may consider a rather bold dream to have, it is clear he’s not fazed by the challenge and remains as committed to it as he was on day one. His formula for...

What makes a creative SEO agency stand out in the market?

14 Aug 2019 in

What makes a creative SEO agency stand out in the market?

When Carrie Rose decided to audition for ‘The Apprentice’ she had no idea that her preliminary business plan would transpire into a fully-fledged company. In less than 3 months, with no backing from Sir Alan, Rise At Seven now has 8 clients and a firm footing in the town of Sheffield.

Mary Jane Copps: The undeniable value of a phone call

25 Jul 2019 in

Mary Jane Copps: The undeniable value of a phone call

This blog won 1st place in our 2019 Customer Contact Central MVP Awards Customer Service category!

Monica Patel: From the IT crowd to RingCentral AVP of Marketing

22 Jul 2019 in

Monica Patel: From the IT crowd to RingCentral AVP of Marketing

As part of the “In Conversation With” blog series, we aim to bring you the very best industry insights from top executives, across the globe.

Miya Knights: The future of offline retail in a digital world

29 Jun 2019 in

Miya Knights: The future of offline retail in a digital world

At Infinity we believe in the power of conversations and the undeniable value they can hold. In retail, these conversations are pivotal to understanding your customer's needs and using these insights to improve their experience.

Interview: AXA Partners UK & Ireland Head of Innovation

12 Nov 2018 in

Interview: AXA Partners UK & Ireland Head of Innovation

There’s unanimous agreement around just about every sector that innovation is needed across multiple areas. Nobody wants to be the Blockbuster of their industry, moving too slowly and getting killed off by a younger, more visionary competitor. But unless your pot of money, time, and talent is...

Mindshare and Mazda interview: The road to a European Search Award

24 May 2018 in

Mindshare and Mazda interview: The road to a European Search Award

A major challenge for automotive marketers at major brands has always been understanding how their national campaigns and brand activity feeds potential customers into their local dealership partners. Moreover, knowing what activity is getting those customers to arrange a trip to a dealership where...

Your secret weapon(s): Why your agency's tech stack matters to you

18 Aug 2017 in

Your secret weapon(s): Why your agency's tech stack matters to you

Your agency is an extension of your brand, they represent you, speak for you, and work for you. Therefore, the software and tech solutions they bring to the table need to be considered and consulted upon when deciding who to partner with.

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