News & Views : Interviews
22 Mar 2023 in Interviews
How data can improve customer call centre experience
Remote working. cost of living. economic crash. Consumers and employees alike are currently navigating frustrating and muggy waters – and for those trying to manage a successful call centre in a customer-first environment where customers are struggling, it can be quite challenging.
1 Mar 2023 in Interviews
Insights & Impact episode 2: Identifying call drivers
We bring you everything you need to know about identifying call drivers in this Insights & Impact episode. Chris Browne, our Head of Insights, discusses how our dedicated Insights & Intelligence team use Conversation Analytics to identify call drivers which helps our customers optimise marketing...
How to leverage call insights to optimise B2B PR
B2B PR can be a huge growth driver – when you get it right. But, at a time when marketing budgets are super stretched, justifying spend on what is sometimes considered a “nice to have” can be tricky. Our Head of Brand, Matthew McGillicuddy, spoke with B2B Marketing and Champion Communications to...
30 Jan 2023 in Interviews
Insight & Impact episode 1: What the heck are call drivers?
Ready to take your customer intel to the next level in 2023? We’re delighted to launch our Insight & Impact series, a brand-new series where we look at the wonderful work our dedicated Insights & Intelligence team are doing that has a real, positive impact on our customers’ businesses.
19 Jan 2023 in Interviews
MarTech360 Interview with Warren Newbert
In 2023, all businesses will aim to achieve greater degrees of agility, resilience, and flexibility— and for call centres, these elements continue to be essential to long-term business success.
3 Jun 2022 in Interviews
Humans are behind all decisions: what this means for your marketing strategy
Recently, our VP of Marketing, Hannah Delaney, spent some time talking toPress Gazette’s Marketing Maestroabout how marketers can engage with customers to improve campaign performance and boost the customer experience.
25 Nov 2021 in Interviews
Talking MarTech with MarTech Series
Recently, our Chief Commercial Officer, Matt Whiteway, caught up with the team at MarTech Series to talk about how we’re bringing call intelligence technologies together for our customers. And how our clients are using intel from conversations to glean best practices and improve CX.
14 Dec 2020 in Interviews
[Podcast] Making MarTech work harder for insurance marketers
Our latest Insurance Marketing Podcast episode speaks to Andrew Addison, CEO and founder of Purple Square. As many organisations invest in MarTech it's crucial that they make the most of their tech stack, which is something Purple Square specialise in all over the world, including plenty of...
3 Dec 2020 in Interviews
[Podcast] Connecting insurance marketing to the things your customers care about
Our Insurance Marketing Podcast shines a spotlight on Vicky Pont this week. Vicky is Digital Marketing Manager at the small business, freelancer, and contractor insurance broker, PolicyBee.