Articles by Andy Vale

3 Steps To Sculpting An Effective Customer Journey On Mobile

3 Jul 2017 in Marketing

3 Steps To Sculpting An Effective Customer Journey On Mobile

Understanding the purpose of mobile drives greater overall revenue, how can you improve the customer journey from online and offline?

Google Attribution – Is It Enough For You?

29 Jun 2017 in Marketing

Google Attribution – Is It Enough For You?

Following our look at what Google Attribution is, we thought we'd ask some of the questions needed to help you decide whether it's enough for you or not.

The Best Bits Of The 2017 Digital Marketing World Forum

23 Jun 2017 in Marketing

The Best Bits Of The 2017 Digital Marketing World Forum

What hot topics got marketing professionals from all over the world talking? If you missed out, or need a refresher, here's our whistle-stop tour of the best bits from DMWF 2017.

What Does The Future Hold For Customer Centricity?

20 Jun 2017 in Marketing

What Does The Future Hold For Customer Centricity?

The modern customer has come to expect more than a high quality product alone, how will customer centricity benefit both them and you?

Call Intelligence In The Digital Transformation Cycle

16 Jun 2017 in Marketing

Call Intelligence In The Digital Transformation Cycle

The digital transformation cycle is a perpetual process of enhancement, discover why call intelligence is such an integral part of that journey.

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