2 Apr 2025 | 5 min read
Marketing
AI in 2025: Where innovation meets impact
AI in 2025 isn’t just an upgrade — it’s a full-scale evolution of how we work, create, and compete. From Google’s latest experiments to real-world applications by business leaders,...
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26 Mar 2025 | 6 min read
PPC Digital Marketing
Smart bidding for marketers: Why AI-powered data is your edge
Smart bidding isn’t just a buzzword. It’s the key to unlocking higher ROAS, greater efficiency and more time to focus on what really matters. However, if you’re still relying on...
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19 Mar 2025 | 4 min read
Marketing
How Smart Outcomes delivers tangible results for marketers
Nailing customer journey analytics and unlocking full-funnel attribution doesn't have to be a pipedream for marketers anymore! With campaigns spanning PPC, social, organic search, and...
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12 Mar 2025 | 5 min read
Marketing
The ultimate guide to ROAS optimisation through first-party data integration
Return on ad spend (ROAS) optimisation is one of the North Star metrics for any marketer running paid campaigns.
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5 Mar 2025 | 6 min read
Marketing
Why call tracking software is essential for high-performing marketing teams
Marketing teams today face a tough challenge: proving ROI all while optimising spend across multiple channels.
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26 Feb 2025 | 4 min read
Marketing
Nail call attribution to optimise your Performance Max campaigns
Google’s Performance Max campaigns have revolutionised digital advertising, enabling marketers to optimise across multiple channels with AI-driven bidding.
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19 Feb 2025 | 6 min read
Marketing
Level up your lead generation strategy with Artificial Intelligence
With budgets shrinking and competition intensifying, getting high-quality leads in the pipeline is getting trickier. And if you're relying on a traditional lead generation strategy,...
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11 Feb 2025 | 7 min read
PPC Digital Marketing
PPC success stories and 2025 predictions
Keen to hear PPC success stories and 2025 predictions, packed with golden nuggets for anyone working in PPC advertising? Well, you’re in luck! In this on-demand webinar, our host,...
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5 Feb 2025 | 4 min read
Marketing
Unlocking the secrets of customer journey analytics for better campaign performance
Marketers face constant pressure to optimise campaigns and stretch their budgets further. But with complex customer journeys and fragmented data, how can they make truly data-driven...
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