6 Jul 2012
Content Experiments provide the ability to deliver visitors to your web site to variations of the same page in order to discover whether certain variations increase the conversion rate.
Previously Website Optimizer had several limitations:
The missing referrer information also affected Infinity, as well as Google Analytics and caused Visitors to be incorrectly tracked when they landed from a non-tagged landing source (i.e organic search or referring domain).
Content Experiments resolves these limitations by integrating into Google Analytics and by providing a mechanism for discovering the original referrer that generated the landing.
The original referrer URL is passed to the variation page as a URL parameter utm_referrer, along with an identifier that this is a content experiment with the URL parameter utm_expid.
Infinity has now added support for Content Experiments by reacting to the presence of the utm_referrer and utm_expid parameters and uses this information as the referrer.
This means that Infinity can now track the original landing source when using Google Content Experiments.
Chief Technical Officer
Tech & telephony geek who makes sure we are at the cutting edge of tech and keeps the phones ringing.
23 Feb 2020
3 ways call intelligence closes more sales
17 Feb 2020
Salesforce and call tracking for marketers
13 Feb 2020
The needle movers: Three steps for PPC to drive bottom line impact with Infinity