Articles by Andy Vale

The questions on everyone’s lips at Travolution Summit 2018

9 Oct 2018 in Marketing

The questions on everyone’s lips at Travolution Summit 2018

2018’s Travolution Summit discussed what lies ahead in areas such as payments, marketing, and the customer’s experience. What were they discussing?

The talk of tomorrow: 7 ideas to evolve your contact centre

19 Jul 2018 in Tech

The talk of tomorrow: 7 ideas to evolve your contact centre

Your customers could be one click away from switching to a rival, so service is vital. Here’s how you can begin raising the bar of your contact centre.

The first steps to driving disruptive digital agility at scale

2 Jul 2018 in Tech

The first steps to driving disruptive digital agility at scale

Disruptive companies understand the importance of increased digitisation combined with a customer obsession. But how is this done in practice?

Why do customers still call in the digital age?

18 Jun 2018 in Marketing

Why do customers still call in the digital age?

With so many means of communication available, why are customers still picking up the phone?

7 reasons why Bing deserves a key place in any paid search strategy

11 Jun 2018 in PPC

7 reasons why Bing deserves a key place in any paid search strategy

Bing receives billions of searches each month and has seen consistent double-figure growth in paid search revenue. Here's why it should be in your PPC plans.

Mindshare and Mazda interview: The road to a European Search Award

24 May 2018 in Interviews

Mindshare and Mazda interview: The road to a European Search Award

Fresh from their win in the Best Local Campaign at the European Search Awards, we spoke to Mindshare about their victorious campaign with Mazda.

Four personalisation opportunities for optimising your customer journey

10 May 2018 in Marketing

Four personalisation opportunities for optimising your customer journey

Customer journey optimisation is a key objective in modern personalisation. How can you cut through the noise and grab the attention of today's website visitors?

Bridge the gap: Is there a missing link at your contact centre?

11 Apr 2018 in Tech

Bridge the gap: Is there a missing link at your contact centre?

Every time someone calls your contact centre for the first time, you know nothing more about them than their phone number.

Four fast ways to reach new customers in the automotive industry

10 Apr 2018 in Marketing

Four fast ways to reach new customers in the automotive industry

To ensure long-term success new customers are essential. How can automotive dealerships attract a new audience of buyers?

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