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21 May 2025 | 4 min read
Marketing
AI call tracking: Automate insights and boost performance
Modern marketing lives and dies by data. But it’s not just about having data, it’s about having the right tools to capture, interpret, and act on it. For marketers in call-centric...
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14 May 2025 | 5 min read
Marketing
Tracking phone calls from zero-click search: Everything marketers need to know
AI is reshaping the way people search. The rise of zero-click search now means around 60% of searches end without a single click. Result? Traditional marketing funnels and lead...
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30 Apr 2025 | 4 min read
Marketing
Call tracking for Salesforce: A game-changer for marketing attribution
If you’re a B2B marketer using Salesforce, one question probably keeps surfacing: Where are our best leads really coming from — and are we tracking all of them? Call tracking for...
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2 Apr 2025 | 5 min read
Marketing
AI in 2025: Where innovation meets impact
AI in 2025 isn’t just an upgrade — it’s a full-scale evolution of how we work, create, and compete. From Google’s latest experiments to real-world applications by business leaders,...
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26 Mar 2025 | 6 min read
PPC Digital Marketing
Smart bidding for marketers: Why AI-powered data is your edge
Smart bidding isn’t just a buzzword. It’s the key to unlocking higher ROAS, greater efficiency and more time to focus on what really matters. However, if you’re still relying on...
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19 Mar 2025 | 4 min read
Marketing
How Smart Outcomes delivers tangible results for marketers
Nailing customer journey analytics and unlocking full-funnel attribution doesn't have to be a pipedream for marketers anymore! With campaigns spanning PPC, social, organic search, and...
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12 Mar 2025 | 5 min read
Marketing
The ultimate guide to ROAS optimization through first-party data integration
Return on ad spend (ROAS) optimisation is one of the North Star metrics for any marketer running paid campaigns.
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