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How To Use Marketing Attribution Software to Enhance your Multi-touch Attribution Reporting

11 Apr 2022 in Digital Marketing

How To Use Marketing Attribution Software to Enhance your Multi-touch Attribution Reporting

In an increasingly competitive world, the only way marketers can stay ahead of the game is to eliminate guesswork and ensure that every touchpoint is working hard to drive in those vital leads. Introducing multi-touch attribution…

9 Reasons Why Your Company Needs Accurate Revenue Attribution

31 Mar 2022 in Digital Marketing

9 Reasons Why Your Company Needs Accurate Revenue Attribution

You’re carefully plotting your campaigns, you’re measuring all of your digital data, but if you’re not measuring and optimising your offline data, your attribution will be skewed, and you won’t know which campaigns are driving conversions. Discover what you need in your toolkit to accurately track revenue attribution.

ROAS for eCommerce: How Retailers Can Track Campaigns for Improved Profit

23 Mar 2022 in Digital Marketing

ROAS for eCommerce: How Retailers Can Track Campaigns for Improved Profit

ROAS is more important than ever for retailers. Discover how accurately tracking campaigns can help recoup lost revenue and generate profit for every penny spent.

How to Optimise ROAS Using Google AdWords in 2022

21 Mar 2022 in Digital Marketing

How to Optimise ROAS Using Google AdWords in 2022

Want to know how to maximise your conversion values? In this blog, we tell you how to optimise ROAS and create high-performing campaigns.

Pulse Check: Roaring start to the year for automotive call volumes

16 Mar 2022 in News

Pulse Check: Roaring start to the year for automotive call volumes

Calls to the automotive industry are off to a strong start this year, making it a valuable time for dealerships to move car sales into the fast lane. Is your dealership prepared for this rise in calls?

The Ultimate Guide To Call Monitoring:  Tips, Tricks & FAQs

14 Mar 2022 in Digital Marketing

The Ultimate Guide To Call Monitoring: Tips, Tricks & FAQs

Need to perfect your call centre scripts to deliver best-in-class customer experiences? Find out how call monitoring can be a real game-changer for optimising call centre performance.

How Call Monitoring Reports Can Improve Sales

9 Mar 2022 in Marketing

How Call Monitoring Reports Can Improve Sales

Call centres are being recognised as the heroes of business, critical for data collection and analysis, but how can monitoring your calls boost your bottom line?

Why measuring phone calls should be integral to your marketing strategy

7 Mar 2022 in Digital Marketing

Why measuring phone calls should be integral to your marketing strategy

Marketers are increasingly investing in tools to measure their customers’ online journey, but all too often they’re being blindsided by incomplete and inaccurate data. Find out how you can gain full visibility.

Facebook’s Conversion API – what marketers need to know

3 Mar 2022 in Digital Marketing

Facebook’s Conversion API – what marketers need to know

Facebook’s Conversions API gateway is driving great conversions, but without visibility on your call data, you could still be under reporting on success metrics. Find out how Infinity’s partnership with Meta can take your conversion data to another level.

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