News & views: Digital Marketing

16 Mar 2018 | 4 min read

Digital Marketing

Six practical ways to turn your analytics team into the world’s best storytellers

The battle to get companies taking data and analytics seriously is long won. It's rare to find an enterprise business without a team of exceptionally smart analysts poring through...

25 Jan 2018 | 4 min read

Digital Marketing

Revolutionising your contact centres with digital optimisation

The quality of service your contact centre provides to customers is a key differentiator in the conversion, retention, and onboarding of customers. As market expectations evolve,...

28 Feb 2017 | 4 min read

Digital Marketing

Will AI kill the PPC star?

Tech analysts have been discussing Artificial Intelligence (AI) for years, but only now is it moving out of the labs and into mainstream production.

18 Jan 2017 | 3 min read

Digital Marketing

How artificial intelligence is changing communications

Though it was first thought of in the early 1300s, artificial intelligence is only just becoming an everyday reality. Most smartphones have some sort of virtual assistant, Xbox One can...

6 Oct 2014 | 4 min read

Digital Marketing

Choosing the right telephone number: why it's important

Choosing the right telephone number for your business is vitally important because it says a lot about you and your relationship with your customers. But if you don’t know your 01's,...

23 Apr 2013 | 2 min read

Digital Marketing

Organic Search Engine Detection Improvements

Google is now sending a referrer of "http://www.google.com" without a search term parameter when using Secure Search in Google Chrome.