Infinity's Marin integration supports Marin Software call tracking by pushing the Infinity goals you choose into your Marin directory every night, so you can manage your bids on them. You'll see your call goals, online goals and CRM goals against the campaigns and keywords that drove them. Infinity sets up the integration with information from you and your Marin contact. This guide covers how it works, the three set-up steps and testing before you go live.
Before set-up, you give us a list of the Infinity goals you want to send to Marin, along with some other information we need for the nightly feed. These can be call goals, online goals and goals from a CRM integration.
Each day, we take the list of these goals and search all the lands within the set lookback window for a landing URL that contains the correct attribution parameter. We then take the latest land and send the data against it. This matches Marin's own behaviour, so your data is consistent.
The integration is a nightly FTP report upload of the day's data. The report from Infinity contains these fields:
| Field | Detail |
|---|---|
| Date | Date of the conversion |
| Keyword ID | From the Marin tags |
| Creative ID | From the Marin tags |
| Keyword | From the Marin tags |
| Match Type | From the Marin tags |
| Device | From the Marin tags |
| Conversion Type | From the Infinity system |
| Conversions | From the Infinity system |
| Revenue | From the Infinity system |
| Currency | From the Infinity system |
Note: We don't send any void goals to Marin.
Follow these three steps to set up Marin Software call tracking. Infinity does the set-up and testing; you and your Marin contact supply the details.
Contact Infinity in writing to request set-up. We'll tell you which goals you have set up in Infinity, so you can decide which ones to send to Marin.
Ask your Marin contact for the following information, so we can configure your Infinity plug-in:
Note: Both Marin and Infinity support camelCase for the Marin Conversion Type ID.
Pass this information to your Infinity contact, so we can set up and test your plug-in.
Note: We suggest your Marin directory isn't live during this time, so we can test safely without publishing to your live dashboards.
Once we turn on the integration plug-in, you're effectively live. If you'd like to test the integration first, we can send you a report while your directory in Marin isn't live. The data then won't be published or count towards your top-line stats.
When you've received a file you're happy with, Marin can push your directory live and you'll start seeing Infinity conversions in Marin.
Every night. The integration is a nightly FTP report upload of the day's data.
Infinity searches all lands within the lookback window for a landing URL with your attribution parameter, then sends the data against the latest land, matching Marin's own behaviour.
Either MKWID or MCKV. You'll see it in your Marin URLs, and your Marin contact can confirm it.
No. Infinity doesn't send any void goals to Marin.
Yes. We can send you a report while your Marin directory isn't live, so the data isn't published or counted. Once you're happy, Marin can push your directory live.
To request set-up or ask about the integration, get in touch with your account team or email support@infinity.co.