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5 lessons from Digital Marketing World Forum

25 May 2019 in

5 lessons from Digital Marketing World Forum

Ensuring you’re up to date with the happenings in digital marketing is crucial to staying ahead of the competition in your market. So, it’s no wonder that the Digital Marketing World Forum (DMWF) was packed with eager marketers swarming conferences looking for the latest advice on how to make their...

PPC Marketing to the over 50s: Connect with the Silver Spenders

22 Jan 2019 in

PPC Marketing to the over 50s: Connect with the Silver Spenders

No business wants to miss out on a substantial, often untapped revenue source. Yet for those ignoring the over 50s in a breathless chase to capture the millennial zeitgeist, it’s an everyday occurrence. Unless there’s a very strong reason for them to adopt this approach, more fool them.

How can energy companies reduce their call waiting times?

13 Dec 2018 in

How can energy companies reduce their call waiting times?

"Your call is important to us. Please remain on the line until an agent is available to take your call. We will be with you momentarily."

What is Conversation Analytics?

12 Dec 2018 in

What is Conversation Analytics?

Conversation Analytics is the ability to analyse the content of a phone call with the purpose of understanding what was discussed. This is done automatically in order to improve customer service, train phone agents, and understand the type of caller that certain marketing channels are attracting....

Infinity evolved: Introducing our new Hub

3 Oct 2018 in

Infinity evolved: Introducing our new Hub

Following a tease earlier this year, we are proud to announce that the biggest update to our platform for eight years is now live.

The crème de la crème of Cannes Lions 2018

28 Jun 2018 in

The crème de la crème of Cannes Lions 2018

Last week’s Cannes Lions festival celebrated the best achievements of the creative and marketing industry. It may have been a shorter festival this year but the quality was still high, with winners coming from a variety of industries. Check out some of our favorite campaigns from the festival, and...

What happens next? GDPR, call tracking, and Infinity

23 May 2018 in

What happens next? GDPR, call tracking, and Infinity

By the end of this week, the General Data Protection Regulation (GDPR) finally comes into effect in the European Union (EU). As we mentioned before, responsibly collecting, handling, and storing data is embedded in the DNA of our company. We have been working behind the scenes to ensure our clients...

Shine a spotlight on your marketing ROI with Infinity’s Intelligent Match update

15 Feb 2018 in

Shine a spotlight on your marketing ROI with Infinity’s Intelligent Match update

The most simple method yet of assigning offline revenue to online marketing activity in your CRM, all the way down to the individual keyword.

A Day in the Life of... An SVP of Customer Success

8 Nov 2017 in

A Day in the Life of... An SVP of Customer Success

In this series of short blogs, we take a look at the day to day lives of some of our key team members, as well as how Infinity is used in their day-to-day work. Michelle Garnham leads our customer success organisation, having led EMEA wide customer success teams for over twelve years.

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