How does call tracking software work?

Tracking phone calls is vital for analysing which marketing activities are making customers pick up the phone.

It works by enabling you to assign unique tracking numbers to your marketing campaigns. When a customer picks up the phone, you’ll be able to see which activity led to the call.


Having this information makes it easier for you to sell more, streamline operational processes, and optimise marketing budgets.

That’s why Infinity’s cloud-based call intelligence platform is an important tool in the tech stack for marketing, sales, operations, and contact centres.


The best call tracking software for global businesses

Because we work with global businesses, we’ve made sure our product is available in over 75 territories worldwide.

This means you’ll understand how calls are coming into your business from all over the world. We provide trusted local numbers, so you’ll see which marketing campaigns are performing well and driving sales in specific geographies.

Integrating call tracking into your tech stack

We work with lots of clients, system integrators, business process outsourcers, and agencies. Every business will have preferences over the tools they use to review performance and optimise their customer journeys.

As a result, we've developed over 45 integrations with some of the world's leading tech providers. We work with businesses specialising in everything from behavioural analytics, bid management, customer journey optimisation, to CRM, contact centre technology, and various other systems.

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Enterprise call tracking

Whether you want to drive revenue or reduce operational costs, the Infinity platform is a scalable answer.

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SMB call tracking

For growing companies, unlocking the best results from marketing spend is a goal that will always pay off.

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Track the calls you make as well as the ones you receive

With Infinity, you can track all the sales calls that come in and go out of your business. With outbound call tracking, you can prevent missed calls and callbacks from blowing holes in your attribution.

Unlock a larger source of insight and help agents better understand a caller's journey before they pick up the phone. The result? Conversion rates go up, and so does closed⁠-⁠won revenue.

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Infinity is our go-to solution for call tracking. We’ve found them to have the best quality of service and data on the market, while offering a competitive price.

Josh Hatfield
Senior Paid Media Growth Hacker, Semetrical

What is call tracking?

Call tracking is the process of tracking phone calls in real‑time by using a tracking number on all collateral, including your website, landing pages, emails, brochures to identify which are contributing to your business goals. The Infinity platform closes a loop between online and offline activity.

Why use call tracking?

For a lot of businesses, phone calls are still an important part of the customer journey. Whether you’re in the travel industry, or work in utilities, being able to see what is driving your sales calls will massively help in optimising the end⁠-⁠to⁠-⁠end customer experience.

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The leading choice for brands and agencies across the world, we're rated 4.7 out of 5 stars on G2

Call tracking pricing

Track, analyse, and optimise your marketing performance with our advanced call tracking platform and flexible pricing. Whatever challenges your business faces, we're happy to dial up a package tailored to your needs.

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5 Tips for getting started with call tracking - cheat sheet thumbnail

5 tips for getting started with call tracking

Keen to understand to gain insight-rich data that will help you optimise campaigns to drive real ROI with call tracking? Check out our cheat sheet. It tells you exactly how to make call tracking software work for you.

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