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How to Optimise ROAS Using Google AdWords in 2022

21 Mar 2022 in Digital Marketing

How to Optimise ROAS Using Google AdWords in 2022

Want to know how to maximise your conversion values? In this blog, we tell you how to optimise ROAS and create high-performing campaigns.

The Ultimate Guide To Call Monitoring:  Tips, Tricks & FAQs

14 Mar 2022 in Digital Marketing

The Ultimate Guide To Call Monitoring: Tips, Tricks & FAQs

Need to perfect your call centre scripts to deliver best-in-class customer experiences? Find out how call monitoring can be a real game-changer for optimising call centre performance.

Why measuring phone calls should be integral to your marketing strategy

7 Mar 2022 in Digital Marketing

Why measuring phone calls should be integral to your marketing strategy

Marketers are increasingly investing in tools to measure their customers’ online journey, but all too often they’re being blindsided by incomplete and inaccurate data. Find out how you can gain full visibility.

Facebook’s Conversion API – what marketers need to know

3 Mar 2022 in Digital Marketing

Facebook’s Conversion API – what marketers need to know

Facebook’s Conversions API gateway is driving great conversions, but without visibility on your call data, you could still be under reporting on success metrics. Find out how Infinity’s partnership with Meta can take your conversion data to another level.

The PPC feedback loop: a vital tool for your marketing strategy

23 Feb 2022 in Digital Marketing

The PPC feedback loop: a vital tool for your marketing strategy

An effective PPC feedback loop is a sure-fire way to supercharge your PPC campaign performance. In this post, we explore how an automated PPC feedback loop can get all the visibility on your campaigns that you need.

Why call monitoring software needs to be in your tech stack in 2022

22 Feb 2022 in Digital Marketing

Why call monitoring software needs to be in your tech stack in 2022

Call monitoring software is critical for call centre agents and marketers who need to uncover valuable insights to optimise the customer journey. We take a look at why you need this vital tool in 2022.

PPC: is it worth the money?

16 Feb 2022 in Digital Marketing

PPC: is it worth the money?

PPC advertising is one of the most effective marketing activities, but many marketers are missing out on key insights to get the most out of their PPC investment. We take a look at why tracking calls (as well as clicks) is key for PPC in 2022.

Lead Attribution: Where are your best leads really coming from?

7 Feb 2022 in Digital Marketing

Lead Attribution: Where are your best leads really coming from?

Imagine if you could pinpoint the moment in your customers journey where they’re ready to make a purchase? Understanding exactly where your best leads are coming from is vital for every marketer. Find out how you link your calls to revenue with lead attribution.

3 reasons why phone calls need your full attention in 2022

31 Jan 2022 in Digital Marketing

3 reasons why phone calls need your full attention in 2022

Digital channels tend to get all of the attention. Find out why giving your call data the attention it deserves will be critical to getting ahead in 2022.

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