3 Jul 2017 in Marketing
3 steps to sculpting an effective customer journey on mobile
Global mobile usage is expected to pass 4.5 billion people by the end of next year, according to eMarketer1. It is therefore seen by many as the next great revenue channel to tap into, but Forrester reports that it currently only accounts for 9% of online sales (1.5% overall) in Western Europe2....
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29 Jun 2017 in Marketing
Google Attribution – Is It Enough For You?
The announcement of Google Attribution at Google Marketing Next is good news for every marketer who wants to understand where their customers have come from. But not every marketer is equal, and neither are their needs.
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27 Jun 2017 in Marketing
3 ways to achieve growth through attribution
Accurate multichannel attribution is critical to business growth. Why? Because this is how you gain the unique insight into the customer journey you need to help you attract more customers and retain those you already converted.
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21 Jun 2017 in Marketing
3 Negative Effects of Session Level Call Tracking
The Big Differences between Session and Visitor Level Call Tracking and Why It Matters Here’s the quick answer:
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20 Jun 2017 in Marketing
What Does The Future Hold For Customer Centricity?
"A customer success team now needs to be a given at any tech company" - Michelle Garnham, SVP Customer Success, Infinity
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16 Jun 2017 in Marketing
Call Intelligence In The Digital Transformation Cycle
By 2019, the global spend on digital transformation technology will surpass $2.1 trillion1 according to the International Data Corporation. Moreover, a PwC survey indicates that 31% of companies2 globally are spending at least 15% of their revenue on digital investments, highlighting the paramount...
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22 May 2017 in Marketing
5 Reasons call intelligence boosts your email marketing
Email marketing remains a strong channel to drive ROI for businesses. In fact, 73% of companies agree that email offers "excellent" to "good" ROI, according to the 2017 Email Marketing Census conducted by Econsultancy.
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16 May 2017 in Marketing
Get a 360-degree view of your customer buying journey with advanced call intelligence
The importance of call tracking was validated back in 2014 when Google launched Website Call Conversions to prove that clicks from Google AdWords ads drive calls for businesses.
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11 May 2017 in Marketing
How does call tracking improve the customer experience?
By 2020, customer experience will overtake price and product as the key brand differentiator. In fact, it's estimated that 86% of buyers will pay more for a better customer experience.
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