Articles by Paul Walsh
4 Feb 2019 in Marketing
What Is Call Tracking and How Does It Work: Ultimate Guide
If you’ve never come across call tracking before, you’d be forgiven for thinking it’s either a way to monitor what your kids are up to, or software used exclusively by call centres to keep reps on track.
28 Feb 2017 in Digital Marketing
Will AI kill the PPC star?
Tech analysts have been discussing Artificial Intelligence (AI) for years, but only now is it moving out of the labs and into mainstream production.
18 Jan 2017 in Digital Marketing
How artificial intelligence is changing communications
Though it was first thought of in the early 1300s, artificial intelligence is only just becoming an everyday reality. Most smartphones have some sort of virtual assistant, Xbox One can track human movement, and self-driving cars are now hitting the streets.