Articles by Paul Walsh

Infinity announces new CEO: Warren Newbert

1 Jun 2020 in

Infinity announces new CEO: Warren Newbert

As the founder of Infinity, and its CEO for ten years, it’s an honour to announce that Warren Newbert has agreed to step up and take the role of Infinity CEO going forward.

A Call Tracking Christmas

16 Dec 2019 in

A Call Tracking Christmas

From all of us here at Infinity, we'd like to wish our clients, connections, agencies, and tech partners a very Merry Christmas.

Don’t look track in anger: Infinity opens Manchester office

28 Nov 2019 in

Don’t look track in anger: Infinity opens Manchester office

If you'd like to have a chat about working in our Manchester office, click the link below.

What is Call Tracking? How does it work? What are the benefits?

4 Feb 2019 in

What is Call Tracking? How does it work? What are the benefits?

Call tracking is the process of linking 'offline' phone calls to 'online' visitors. Phone numbers used in marketing channels are tracked to understand and track the customer journey from beginning to end. These inbound call analytics include the keyword clicked, and can even be implemented into...

Call-ifornia Dreaming: Infinity opens San Francisco Office

16 Oct 2017 in

Call-ifornia Dreaming: Infinity opens San Francisco Office

Since our investment last year, expanding our customer support and success teams has been a key priority for us, which we have executed in both our UK and US offices.

What GDPR Means for Infinity and Our Clients

1 Sep 2017 in

What GDPR Means for Infinity and Our Clients

Update: Click here to see our latest statement on what you need to know about call tracking and GDPR, as well as improvements Infinity have made to ensure your compliance.

Will AI kill the PPC star?

28 Feb 2017 in

Will AI kill the PPC star?

Tech analysts have been discussing Artificial Intelligence (AI) for years, but only now is it moving out of the labs and into mainstream production.

How artificial intelligence is changing communications

18 Jan 2017 in

How artificial intelligence is changing communications

Though it was first thought of in the early 1300s, artificial intelligence is only just becoming an everyday reality. Most smartphones have some sort of virtual assistant, Xbox One can track human movement, and self-driving cars are now hitting the streets.

Virtual Reality: the next step for communications?

6 Dec 2016 in

Virtual Reality: the next step for communications?

In my recent talk at Integrated Live, ExCel London, I discussed how we’d moved from the stone age tablet to the iPad tablet in 5000 years. From Alexander Graham Bell’s phone to Mark Zuckerberg’s Facebook Messenger, we’ve come a long way since scratching on clay, and most of the progress has been in...

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