Articles by Paul Walsh
1 Jun 2020 in News
Infinity announces new CEO: Warren Newbert
As the founder of Infinity, and its CEO for ten years, it’s an honour to announce that Warren Newbert has agreed to step up and take the role of Infinity CEO going forward.
16 Dec 2019 in News
A Call Tracking Christmas
From all of us here at Infinity, we'd like to wish our clients, connections, agencies, and tech partners a very Merry Christmas.
28 Nov 2019 in News
Don’t look track in anger: Infinity opens Manchester office
If you'd like to have a chat about working in our Manchester office, click the link below.
4 Feb 2019 in Marketing
What is Call Tracking? How does it work? What are the benefits?
Call tracking is the process of linking 'offline' phone calls to 'online' visitors. Phone numbers used in marketing channels are tracked to understand and track the customer journey from beginning to end. These inbound call analytics include the keyword clicked, and can even be implemented into...
16 Oct 2017 in News
Call-ifornia Dreaming: Infinity opens San Francisco Office
Since our investment last year, expanding our customer support and success teams has been a key priority for us, which we have executed in both our UK and US offices.
1 Sep 2017 in News
What GDPR Means for Infinity and Our Clients
Update: Click here to see our latest statement on what you need to know about call tracking and GDPR, as well as improvements Infinity have made to ensure your compliance.
28 Feb 2017 in Digital Marketing
Will AI kill the PPC star?
Tech analysts have been discussing Artificial Intelligence (AI) for years, but only now is it moving out of the labs and into mainstream production.
18 Jan 2017 in Digital Marketing
How artificial intelligence is changing communications
Though it was first thought of in the early 1300s, artificial intelligence is only just becoming an everyday reality. Most smartphones have some sort of virtual assistant, Xbox One can track human movement, and self-driving cars are now hitting the streets.
6 Dec 2016 in Digital Marketing
Virtual Reality: the next step for communications?
In my recent talk at Integrated Live, ExCel London, I discussed how we’d moved from the stone age tablet to the iPad tablet in 5000 years. From Alexander Graham Bell’s phone to Mark Zuckerberg’s Facebook Messenger, we’ve come a long way since scratching on clay, and most of the progress has been in...