Articles by Madelyn Sullivan

30 Jul 2025 | 8 min read

Marketing

Call tracking features and benefits

If you’re looking to drive smarter decisions, maximise ROI, and stop wasting budget, understanding call tracking features and benefits is essential. This blog breaks down exactly what...

16 Jul 2025 | 10+ min read

Marketing Digital Marketing

Call tracking glossary 2025: Essential terms for marketers

When it comes to the world of call tracking, there’s an awful lot to unpack, and even experienced marketers can trip over some of the jargon. That’s why we've built this call tracking...

26 Mar 2025 | 6 min read

PPC Digital Marketing

Smart bidding for marketers: Why AI-⁠powered data is your edge

Smart bidding isn’t just a buzzword. It’s the key to unlocking higher ROAS, greater efficiency and more time to focus on what really matters. However, if you’re still relying on...

19 Feb 2025 | 6 min read

Marketing

Level up your lead generation strategy with Artificial Intelligence

With budgets shrinking and competition intensifying, getting high-quality leads in the pipeline is getting trickier. And if you're relying on a traditional lead generation strategy,...

11 Feb 2025 | 7 min read

PPC Digital Marketing

PPC success stories and 2025 predictions

Keen to hear PPC success stories and 2025 predictions, packed with golden nuggets for anyone working in PPC advertising? Well, you’re in luck! In this on-demand webinar, our host,...