Articles by Madelyn Sullivan
16 Jul 2025 | 10+ min read
Marketing Digital Marketing
Call tracking glossary 2025: Essential terms for marketers
When it comes to the world of call tracking, there’s an awful lot to unpack, and even experienced marketers can trip over some of the jargon. That’s why we've built this call tracking...
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26 Mar 2025 | 6 min read
PPC Digital Marketing
Smart bidding for marketers: Why AI-powered data is your edge
Smart bidding isn’t just a buzzword. It’s the key to unlocking higher ROAS, greater efficiency and more time to focus on what really matters. However, if you’re still relying on...
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19 Feb 2025 | 6 min read
Marketing
Level up your lead generation strategy with Artificial Intelligence
With budgets shrinking and competition intensifying, getting high-quality leads in the pipeline is getting trickier. And if you're relying on a traditional lead generation strategy,...
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11 Feb 2025 | 7 min read
PPC Digital Marketing
PPC success stories and 2025 predictions
Keen to hear PPC success stories and 2025 predictions, packed with golden nuggets for anyone working in PPC advertising? Well, you’re in luck! In this on-demand webinar, our host,...
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3 Jun 2022 | 6 min read
Digital Marketing
How To Use Marketing Attribution Software to Enhance your Multi-touch Attribution Reporting
Change is the only constant in life, and marketing is no exception. New technologies, shifting customer behaviours, and evolving privacy regulations mean marketers must work harder...
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