Articles by India Phillips

2018’s marketing takeaways in 120 seconds

19 Dec 2018 in Marketing

2018’s marketing takeaways in 120 seconds

What challenged marketers? Is print finally dead? And, what does fried chicken have to do with marketing? Find out more in our round-up blog for the year.

What do NHS funding cuts mean for self-pay marketing strategies?

11 Oct 2018 in Marketing

What do NHS funding cuts mean for self-pay marketing strategies?

The NHS has announced reduced funding for certain procedures. What are the effects this will have in the private healthcare industry?

The crème de la crème of Cannes Lions 2018

28 Jun 2018 in News

The crème de la crème of Cannes Lions 2018

Last week’s Cannes Lions festival celebrated the best achievements of the creative and marketing industry. Check out some of our favorite campaigns here.

Google Attribution – does it solve the attribution problem?

5 Jun 2017 in News

Google Attribution – does it solve the attribution problem?

Google aims to bid farewell to the last-click attribution model

Who is behind the smartphone? An insight into mobile purchases

7 Apr 2017 in Marketing

Who is behind the smartphone? An insight into mobile purchases

Smartphones are quickly becoming an integral part of the product purchasing process. But who exactly are these customers and how can marketers best reach them?

The smartphone revolution: buying habits

30 Mar 2017 in Marketing

The smartphone revolution: buying habits

Smartphones are changing the way we do everything, with 50% of Brits reaching for their smartphones instead of their alarm clocks in the morning. The rise of the smartphone is having an equally dramatic effect on consumers' buying habits.

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