Articles by India Phillips

2018’s marketing takeaways in 120 seconds

19 Dec 2018 in

2018’s marketing takeaways in 120 seconds

2018 has seen copious amounts of highs and lows. We’ve seen micro-marketing scandals with Cambridge Analytica, successes with Easterseals Southern California’s (ESSC) ingenious “Change the Way You See Disability” campaign, and the GDPR black cloud which has invited marketers to re-think their uses...

What do NHS funding cuts mean for self-pay marketing strategies?

11 Oct 2018 in

What do NHS funding cuts mean for self-pay marketing strategies?

How important is your health to you? Healthcare is one of the most personalised services and as life expectancy increases so does the need for healthcare.

The crème de la crème of Cannes Lions 2018

28 Jun 2018 in

The crème de la crème of Cannes Lions 2018

Last week’s Cannes Lions festival celebrated the best achievements of the creative and marketing industry. It may have been a shorter festival this year but the quality was still high, with winners coming from a variety of industries. Check out some of our favorite campaigns from the festival, and...

Google Attribution – does it solve the attribution problem?

5 Jun 2017 in

Google Attribution – does it solve the attribution problem?

When Google announced their intention to ‘solve the attribution problem’ for advertisers by moving away from the last-click attribution model last week at Google Marketing Next, the volume of chatter around the buzzword of attribution multiplied.

Who is behind the smartphone? An insight into mobile purchases

7 Apr 2017 in

Who is behind the smartphone? An insight into mobile purchases

Smartphones are quickly becoming an integral part of the product purchasing process. Most often, they are used for researching items online, rather than to enter the card details. Don't be fooled, though – the customer experience at this mobile stage has a huge impact on whether a sale takes place...

The smartphone revolution: buying habits

30 Mar 2017 in

The smartphone revolution: buying habits

Smartphones are changing the way we do everything, with 50% of Brits now reaching for their phone instead of their alarm clock in the morning.

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