Articles by India Phillips
19 Dec 2018 in Marketing
2018’s marketing takeaways in 120 seconds
2018 has seen copious amounts of highs and lows. We’ve seen micro-marketing scandals with Cambridge Analytica, successes with Easterseals Southern California’s (ESSC) ingenious “Change the Way You See Disability” campaign, and the GDPR black cloud which has invited marketers to re-think their uses...
11 Oct 2018 in Marketing
What do NHS funding cuts mean for self-pay marketing strategies?
How important is your health to you? Healthcare is one of the most personalised services and as life expectancy increases so does the need for healthcare.
28 Jun 2018 in News
The crème de la crème of Cannes Lions 2018
Last week’s Cannes Lions festival celebrated the best achievements of the creative and marketing industry. It may have been a shorter festival this year but the quality was still high, with winners coming from a variety of industries. Check out some of our favorite campaigns from the festival, and...
5 Jun 2017 in News
Google Attribution – does it solve the attribution problem?
When Google announced their intention to ‘solve the attribution problem’ for advertisers by moving away from the last-click attribution model last week at Google Marketing Next, the volume of chatter around the buzzword of attribution multiplied.
7 Apr 2017 in Marketing
Who is behind the smartphone? An insight into mobile purchases
Smartphones are quickly becoming an integral part of the product purchasing process. Most often, they are used for researching items online, rather than to enter the card details. Don't be fooled, though – the customer experience at this mobile stage has a huge impact on whether a sale takes place...
30 Mar 2017 in Marketing
The smartphone revolution: buying habits
Smartphones are changing the way we do everything, with 50% of Brits now reaching for their phone instead of their alarm clock in the morning.