Articles by Carol Carini

7 digital trends nobody can ignore in 2018

14 Dec 2017 in Digital Marketing

7 digital trends nobody can ignore in 2018

Before we wind up the last touches on Christmas campaigns, and slink off into the holiday season, it’s vital to take a look at how we can all improve in 2018.

Sales and marketing: coming together with call tracking

24 Mar 2017 in Marketing

Sales and marketing: coming together with call tracking

92% of senior business decision makers believe that sales and marketing should work closely together, according to a recent study by YouGov.

The challenges we share as marketing managers

16 Mar 2017 in Marketing

The challenges we share as marketing managers

As marketing managers, we face many challenges on a day-to-day basis. But what's standing in the way of our success? Is there simply too much to do or does it all come down to our marketing budget?

Infinity welcomes staff to both UK and new US offices

23 Feb 2017 in News

Infinity welcomes staff to both UK and new US offices

We are delighted to welcome three new senior staff members into our growing Infinity team, both in our Reigate and brand new Baltimore-based offices.

How are smartphones  affecting the automotive buying cycle?

21 Feb 2017 in Marketing

How are smartphones affecting the automotive buying cycle?

Thanks to developments in mobile and online technologies, auto-shoppers focus more and more on their own research, which is increasingly carried out on mobile devices.

How does online research influence automotive buyers?

7 Feb 2017 in Marketing

How does online research influence automotive buyers?

62% of Internet users conduct product research online. This is handy for automotive-buyers as they can find their new car without having to leave the comfort of their chair.

Infographic:  Powerful PPC Insights into the UK Healthcare Industry

3 Feb 2017 in Marketing

Infographic: Powerful PPC Insights into the UK Healthcare Industry

According to statistics released in 2015 by the Office for National Statistics (ONS)1, private sector spending on healthcare totalled £25.1 billion in 2013 and accounted for 16.7% of total healthcare expenditure in the UK.

Gen Z: Move over Millennials - the new kids are in town

1 Feb 2017 in Marketing

Gen Z: Move over Millennials - the new kids are in town

Just as we got the hang of marketing for Millennials, Generation Z (Gen Z) announced their arrival.

How communications will shape your 2017 business and marketing plans

12 Jan 2017 in Marketing

How communications will shape your 2017 business and marketing plans

2017 is finally here and as we celebrate the opportunity of a fresh start in our personal lives – what does this New Year mean for your business and your marketing strategy?

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