Articles by Carol Carini

Sales and marketing: coming together with call tracking

24 Mar 2017 in

Sales and marketing: coming together with call tracking

92% of senior business decision makers believe that sales and marketing should work closely together, according to a recent study by YouGov.

The challenges we share as marketing managers

16 Mar 2017 in

The challenges we share as marketing managers

As marketing managers, we face many challenges on a day-to-day basis. Maybe that's why only 30% of organisations feel that their content marketing efforts are effective.

Infinity welcomes staff to both UK and new US offices

23 Feb 2017 in

Infinity welcomes staff to both UK and new US offices

We are delighted to welcome three new senior staff members into our growing Infinity team, both in our Reigate and new Baltimore office.

How are smartphones affecting the automotive buying cycle?

21 Feb 2017 in

How are smartphones affecting the automotive buying cycle?

Recently we looked at how the automotive buying cycle is changing and, according to Google's Drive to Decide report, online research is bigger than ever before. Thanks to developments in mobile and online technologies, auto-shoppers focus more and more on their own research, which is increasingly...

How does online research influence automotive buyers?

7 Feb 2017 in

How does online research influence automotive buyers?

62% of Internet users conduct product research online. Through their device, they can access almost unlimited information about any product. This is handy for automotive-buyers as they can find their new car without having to leave the comfort of their chair.

Infographic: Powerful PPC Insights into the UK Healthcare Industry

3 Feb 2017 in

Infographic: Powerful PPC Insights into the UK Healthcare Industry

According to statistics released in 2015 by the Office for National Statistics (ONS), private sector spending on healthcare totalled £25.1 billion and accounted for 16.7% of total healthcare expenditure in the UK.

Gen Z: Move over Millennials - the new kids are in town

1 Feb 2017 in

Gen Z: Move over Millennials - the new kids are in town

Just as we got the hang of marketing for Millennials, Generation Z (Gen Z) announced their arrival.

How communications will shape your 2017 business and marketing plans

12 Jan 2017 in

How communications will shape your 2017 business and marketing plans

2017 is finally here and as we celebrate the opportunity of a fresh start in our personal lives – what does this New Year mean for your business and your marketing strategy?

Infinity secures investment from Smedvig Capital

19 Sep 2016 in

Infinity secures investment from Smedvig Capital

Infinity secures £10m investment from Smedvig Capital to fuel international growth and reinforce its leadership position in Call Tracking

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