Articles by Carol Carini
24 Mar 2017 in Marketing
Sales and Marketing Working Together With Call Tracking
92% of senior business decision makers believe that sales and marketing should work closely together, according to a recent study by YouGov.
16 Mar 2017 in Marketing
The challenges we share as marketing managers
As marketing managers, we face many challenges on a day-to-day basis. Maybe that's why only 30% of organisations feel that their content marketing efforts are effective.
7 Feb 2017 in Marketing
How does online research influence automotive buyers?
62% of Internet users conduct product research online. Through their device, they can access almost unlimited information about any product. This is handy for automotive-buyers as they can find their new car without having to leave the comfort of their chair.
3 Feb 2017 in Marketing
Infographic: Powerful PPC Insights into the UK Healthcare Industry
According to statistics released in 2015 by the Office for National Statistics (ONS), private sector spending on healthcare totalled £25.1 billion and accounted for 16.7% of total healthcare expenditure in the UK.
6 Apr 2016 in News
Understand how to unlock your call data and measure your marketing spend
How are you measuring your B2B marketing effectiveness?
15 Mar 2016 in News
Infinity launch the new Knowledge Base
At Infinity we are always working on improving and developing new functions and features in our Portal but it doesn’t stop there. We want to ensure our users have all the support they need at their fingers tips, that is why we have recently re-designed the support site and are proud to launch the...
30 Sep 2013 in News
SEO Data is Dead
As of now this means that SEO keyword data is no longer available to any analytics packages, including Google Analytics and unfortunately Infinity.
14 Feb 2012 in News
We’re back at Earls Court -TFM&A show on 28th and 29th February
Technology For Marketing & Advertising (TFM&A) is the UK industry's largest and longest running event, it’s the show to attend to enhance your advertising and marketing strategy – and you won’t be able to miss us and our shiny neon pink stand! Come and have a chat about our advanced call tracking...
21 Jan 2012 in News
Infinity Sponsors The Travel Technology Europe Show
We will also be attending the show on both days, so why don’t you come along to stand C7 and say hi - you won’t be able to miss our shiny neon pink stand! We’ll be on hand to answer any questions you may have about our advanced call tracking and how we can track your customer’s journey from online,...