Articles by Carol Carini
24 Mar 2017 in Marketing
Sales and marketing: coming together with call tracking
92% of senior business decision makers believe that sales and marketing should work closely together, according to a recent study by YouGov.
16 Mar 2017 in Marketing
The challenges we share as marketing managers
As marketing managers, we face many challenges on a day-to-day basis. Maybe that's why only 30% of organisations feel that their content marketing efforts are effective.
23 Feb 2017 in News
Infinity welcomes staff to both UK and new US offices
We are delighted to welcome three new senior staff members into our growing Infinity team, both in our Reigate and new Baltimore office.
21 Feb 2017 in Marketing
How are smartphones affecting the automotive buying cycle?
Recently we looked at how the automotive buying cycle is changing and, according to Google's Drive to Decide report, online research is bigger than ever before. Thanks to developments in mobile and online technologies, auto-shoppers focus more and more on their own research, which is increasingly...
7 Feb 2017 in Marketing
How does online research influence automotive buyers?
62% of Internet users conduct product research online. Through their device, they can access almost unlimited information about any product. This is handy for automotive-buyers as they can find their new car without having to leave the comfort of their chair.
3 Feb 2017 in Marketing
Infographic: Powerful PPC Insights into the UK Healthcare Industry
According to statistics released in 2015 by the Office for National Statistics (ONS), private sector spending on healthcare totalled £25.1 billion and accounted for 16.7% of total healthcare expenditure in the UK.
1 Feb 2017 in Marketing
Gen Z: Move over Millennials - the new kids are in town
Just as we got the hang of marketing for Millennials, Generation Z (Gen Z) announced their arrival.
12 Jan 2017 in Marketing
How communications will shape your 2017 business and marketing plans
2017 is finally here and as we celebrate the opportunity of a fresh start in our personal lives – what does this New Year mean for your business and your marketing strategy?
19 Sep 2016 in News
Infinity secures investment from Smedvig Capital
Infinity secures £10m investment from Smedvig Capital to fuel international growth and reinforce its leadership position in Call Tracking