19 Jun 2015
A robo-dialler (also referred to as auto-dialler) is an electronic device or software that automatically dials telephone numbers. Once the call has been answered, the robo-dialler either plays a recorded message or connects the call to a live person.
Due to the automated nature of their spamming technique they go through number ranges sequentially trying to contact consumers to sell their business to. When you have a call tracking system with 100’s of numbers you would notice this far more than if you just had one number. Robo-diallers affect numbers in all countries, but are more prevalent in the UK and US. In the US Toll free traffic pumping has become a growing problem within the telecom industry.
In the UK, the Government have an action plan for tackling nuisance calls which emerged from ongoing work with Which?, the ICO and Ofcom. This has meant that these sorts of techniques are no longer allowed to be carried out in the UK and we are seeing these businesses pop up in other countries outside of our legislation, most often in India, where the UK law is not enforced. This issue has been widely discussed in the media as it was discussed in the House of Commons.
In the US, the Internet Crime Complaint Center, which is a partnership between the Federal Bureau of Investigation (FBI) and the National White Collar Crime Center (NW3C) have a task force who investigate all internet crime complaints. If you feel that you have been targeted, please report this to your telecoms provider and file a complaint here.
Once calls are identified as spam Infinity will remove the charges relating to those calls from your monthly billing, including cost per call and call charges. Also, any calls from any Caller IDs that have been blocked will never reach the platform in the future therefore they will not generate any costs.
If you’re fed up of receiving these calls, there are a range of options available to help you stop or reduce the number of nuisance calls you receive. Please contact our support team for more information email@example.com
Senior Digital Marketing Manager
Digital marketing enthusiast at Infinity and when not at work is kept on her toes by two cheeky little boys.
24 Jun 2019
10 Lessons for all marketers from Search Leeds
17 Jun 2019
in Digital Marketing
The science behind the o2o retail strategy
10 Jun 2019
The Future CMO [REPORT]