The marketer's guide to driving growth with call data

Calls are often one of the most valuable conversion events, yet they’re the least measured.

By capturing and analysing what happens on every call, you’ll finally see what’s working, what’s not, and where your next growth opportunity lies. And that’s where call data comes into play.

This practical guide reveals how leading marketing teams are driving growth with call data to boost performance, optimise budgets, and prove their true impact. You’ll see exactly how to connect online and offline touchpoints, feed AI bidding tools richer signals, and use real customer insight to shape smarter strategies.

In this guide, you'll find out how to

• Prove your true ROI by closing attribution gaps and linking every call back to campaign performance.
• Eliminate wasted spend and optimise every pound of media investment using real call-driven insights.
• Boost paid media performance with AI and first-party data that sharpens targeting, bidding, and optimisation.
• Drive conversions across the funnel by uncovering and fixing the barriers that block high-value leads.