Articles by Matthew Whiteway
25 Nov 2021 in Interviews
Talking MarTech with MarTech Series
Recently, our Chief Commercial Officer, Matt Whiteway, caught up with the team at MarTech Series to talk about how we’re bringing call intelligence technologies together for our customers. And how our clients are using intel from conversations to glean best practices and improve CX.
1 Sep 2021 in Marketing
What is conversion rate optimisation and how does call intelligence help you drive more conversions?
For many years, marketers have dreamed of being able to increase customer conversions without spending more money, and sales teams have agonised over how to turn unhappy customers into blissful spenders. Luckily, there are ways to turn that dream into a reality.
7 Dec 2020 in Digital Marketing
Eight months on: The next page of Infinity’s (Face)book
One day in March I arrived at Infinity with a 90 day plan. Barely 90 minutes later the wide-reaching impact of our imminent lockdown was apparent and that plan was in the bin.
23 Jun 2020 in News
Agency Director joins Infinity: The first 90 days...
What happens when you join a new company and immediately have to lead a team from lockdown? Matthew Whiteway gives some thoughts and lessons from his first 90 days at Infinity...