How did Scott Dunn use Infinity to optimise activity, drive more sales, and nail their attribution?

Find out how


Increase in tracked call volumes


Increase in digitally
tracked US bookings


Increase in global conversion rate


Scott Dunn is a luxury tour operator specialising in ski, catered villa, family, and tailor-made holidays that was founded in 1986. They have repeatedly been voted Favourite Specialist Tour Operator by the readers of Condé Nast Traveller, and have offices open in the UK, US, and Singapore.

Leveraging the luxury of rich and accurate data to drive better decision-making around campaign and budget optimisation.

Being a luxury travel operator, Scott Dunn’s specialist team have a high conversion rate on their phone calls, so they wanted to know what led to them in order to generate more. Also, as part of a global expansion, Scott Dunn needed a clear picture of how their digital marketing was performing internationally in order to generate consistent increases in bookings and lower acquisition costs.

Infinity's proven track record in providing significant uplift to international travel brands made it a stand-out choice. Scott Dunn now have reliable data and expert guidance on what is driving bookings, which they are putting to good use with measurable results.

The outcome

Scott Dunn are now utilising a plethora of useful data they previously didn’t have access to. By paying attention to how their existing marketing campaigns were performing, Scott Dunn optimised their activity to produce a significant boost in sales that was tied back to marketing spend. They achieved the following results:

  • 48% increase in global conversion rate.
  • CPA lowered by 35% across all US locations.
  • Increased visibility on UK call data by 38% compared to previous supplier.
  • Tracked call volumes increase 80% year-on-year and 38% for the UK.
  • 53% increase in digitally tracked US bookings.

Following the success of their growing US presence and continued improving results in the UK, Scott Dunn are now partnering with Infinity to replicate these enhancements as they roll out their activity to Singapore.

What the client says

As we expand globally, it’s vital to have someone by our side to efficiently facilitate our growth. Infinity provide much more in depth data and reporting than what we have seen in the past. With this additional data we are optimising much more effectively and using call data to produce positive commercial results. Our customer success manager, Lisa, was instrumental in identifying the best practice for us to follow and tailoring an approach that matched our needs and ambitions.Vicky Gale | Head of Performance Marketing, Scott Dunn

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