News & Views : Interviews
12 Nov 2018 in Interviews
Interview: AXA Partners UK & Ireland Head of Innovation
There’s unanimous agreement around just about every sector that innovation is needed across multiple areas. Nobody wants to be the Blockbuster of their industry, moving too slowly and getting killed off by a younger, more visionary competitor. But unless your pot of money, time, and talent is...
24 May 2018 in Interviews
Mindshare and Mazda interview: The road to a European Search Award
A major challenge for automotive marketers at major brands has always been understanding how their national campaigns and brand activity feeds potential customers into their local dealership partners. Moreover, knowing what activity is getting those customers to arrange a trip to a dealership where...
18 Aug 2017 in Interviews
Your secret weapon(s): Why your agency's tech stack matters to you
Your agency is an extension of your brand, they represent you, speak for you, and work for you. Therefore, the software and tech solutions they bring to the table need to be considered and consulted upon when deciding who to partner with.