News & Views : Interviews
24 May 2018 in Interviews
Mindshare and Mazda interview: The road to a European Search Award
A major challenge for automotive marketers at major brands has always been understanding how their national campaigns and brand activity feeds potential customers into their local dealership partners. Moreover, knowing what activity is getting those customers to arrange a trip to a dealership where...
18 Aug 2017 in Interviews
Your secret weapon(s): Why your agency's tech stack matters to you
Your agency is an extension of your brand, they represent you, speak for you, and work for you. Therefore, the software and tech solutions they bring to the table need to be considered and consulted upon when deciding who to partner with.