What millions of phone calls tell us about the AI search shift

Live data on the AI search shift and its impact on buyer behaviour

AI search is reshaping how buyers behave and how they search altogether.

In this live session, our Chief Customer Officer, Daniel Wilkinson, along with other industry experts, will dive into the data to uncover how AI is transforming search behaviour and expectations.

You'll see why call volume is increasing and where sales-ready conversations are genuinely stalling. There’ll be practical guidance on how to navigate these changing behaviours, from understanding how journeys have been restructured to why people call, and what they expect when they get through.

What you'll learn:

How AI is transforming search behaviour across every market
Why call volume is increasing even as AI search accelerates
Where 260 of every 350 sales-ready calls are lost
Practical steps to turn AI search traffic into revenue

Key takeaways

AI search is reshaping behaviour across every channel, and the winners will be brands that adapt discovery and measurement together

AI search has made callers more intentional and moved the point of friction from product understanding to price and availability

AI platforms already send trackable, high-converting traffic to your website, so treating AI search as its own channel protects revenue you're currently missing

Register now

Tue 29 Sept 2026

2:00 pm BST

Guest speakers

Daniel Wilkinson
Chief Customer Experience Officer, Infinity

Daniel Wilkinson is Chief Customer Experience Officer at Infinity, bringing 20+ years at the intersection of paid media and technology. He spent 18+ years at Jellyfish, where he helped build the agency's US presence from the ground up and led teams and commercial models that turned client data into revenue.

Daniel joined Infinity in 2024 to close a gap he saw across the industry: treating the phone call as a first-party signal feeding directly back into Google and Meta. In this webinar, he'll share what Infinity's 1st-party data is revealing about AI Search's growing impact on consumer behaviour.

Shamsul Chowdhury
SVP - Paid Media, Zeno Group

Shamsul Chowdhury is the SVP, Paid Media at Zeno Group and is responsible for the overall Paid Media strategy, existing client growth, new business opportunities, and platform innovation and adoption. Shamsul has extensive global digital experience from all the major Holding Companies where he developed the strategic go-to-market vision for the Paid Search & Social departments, with a heavy focus on creating a Paid Social footprint at his time with Jellyfish.

Shamsul’s client experience includes Coca-Cola, PepsiCo, Delta Airlines, Samsung, Walmart, and several other Fortune 500 companies. He is seen as a thought leader and therefore a regular speaker at conferences and appearing within industry publications.

See what our attendees think

Everything was broken down into bite sized chunks that was easy to digest and retain.

Brilliant training course that helped me gain a better understanding of call tracking with the information quality of each session and quickly demonstrated all benefits Infinity has to offer.

Really thorough and well explained training. The post session quizzes also helped massively too!

Really enjoyable, well executed and broken down on the week-by-week sections. Just the right amount of learning per module session… Some of the best partner training I've had.

I really enjoyed the training, found it easy to follow and I definitely know a lot more about Infinity than I did before.

Infinity have helped us to achieve some impressive, meaningful results. They're the only call intelligence provider we recommend to our clients.

Being able to track phone calls like clicks to our website has provided such important information to making future decisions on our marketing campaigns.

I've used a lot of call tracking platforms and found Infinity to be the best all-round solution.

Infinity has led to a clearly trackable improvement in the efficiency of our marketing spend and influenced what we're spending our budget on.

Infinity is our go-to for call tracking. We’ve found they have the best quality of service and data on the market.

Infinity’s speech analytics tools are very flexible. Conversation Analytics generated immediate results, and helped us learn a ton things we didn't know before.

It’s been incredible to see the amount of data and insight we’ve been missing – Conversation Analytics has been hugely eye-opening to say the least.

Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us.

Using Smart Match, we’ve been able to show the value that our marketing work has been delivering in places where we couldn’t before.

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